The document summarizes social media tips and trends for nonprofits in 2012. It discusses 4 steps to get started with social media, provides examples of successful social media programs from Share Our Strength and Robert Wood Johnson Foundation, and outlines 5 key trends for 2012: the rise of mobile use, influencer marketing, content curation, crowdsourcing, and targeted social networks. It also includes an extensive appendix listing useful social media tools.

1. The Foundation Center November 1, 2011 Doing More With Less: Social Media Tips and Trends for 2012

3. Tweeting This Seminar? Hashtag: #FCSM Mitch on Twitter: @mitcharno Kari on Twitter: @KariRippetoe SB on Twitter: @socialbullets

4. What is “social media”? The term Social Media refers to the use of web-based and mobile technologies to share information and turn communication into an interactive dialogue. Social media engages rather than broadcasts.

6. Why Social Media? Listening & participating Identifying targeted contacts Building thought-leadership Supporter communications

8. Nonprofits are Doing More With Less 84% of nonprofits surveyed have budgets of $10,000 or less for social media activities (almost HALF have NO budget). Source: Nonprofit Social Network Benchmark Report 2011, NTEN, Blackbaud & Common Knowledge

9. Building Relationships Through Social Media How will this… … translate into this?

11. Share Our Strength: Social Media Program GOALS: Increase awareness about childhood hunger, encourage text donations, grow base of supporters in blogging community. STRATEGY: Use social media to identify relevant bloggers, execute outreach campaign to encourage them to spread the word. RESULTS: Doubled Share Our Strength’s Twitter following, increased text donations and website traffic, 35% response rate for outreach campaign (50% of which were new contacts for Share Our Strength).

16. Social Media Trends for 2012

24. TREND #4: Crowdsourcing Leveraging the collective knowledge of your supporters and members, and getting them involved in the ideation process.

26. TREND #5: Targeted Social Networks More targeted, focused social networking through “Circles”

28. Useful Tools Social Media Tools Hootsuite Tweetdeck Thrive Google Reader + Google Alerts SocialMention Profile Builder Twellow, Wefollow, Klout LinkedIn Groups Listserv Directory Pressitt, PitchEngine Wordpress, Blogger Google Docs DocStoc Yammer Scribd Skype Mobile, Google Talk Twitter LinkedIn Skype Vyew SurveyMonkey Google Moderator Paper.li Wikis Storify Magnify (video) LinkedIn Ads Stumbling For Good (Stumbleupon) Facebook Ads QR Codes RSS Listening & Research Content Creation Communication Content Curation & Sharing

30. APPENDIX OF SOCIAL MEDIA TOOLS

31. Appendix: List of Discussed Tools Communication Skype: http://skype.com Google Talk: http://google.com/talk Twitter: http://twitter.com LinkedIn: http://linkedin.com Vyew: http://vyew.com SurveyMonkey: http://surveymonkey.com Google Moderator: http://google.com/moderator LinkedIn Ads: http://linkedin.com/advertising Facebook Ads: http://facebook.com/adsmarketing Stumbling for Good: http://www.stumbleupon.com/sublog/introducing-stumbling-for-good/ Industry Twitter Chats: https://spreadsheets.google.com/ccc?key=ruaz3GZveOsoXUOOt86B3AQ#gid=0

32. Appendix: List of Discussed Tools Content Creation Pressitt: http://pressitt.com PitchEngine: http://pitchengine.com Wordpress: http://wordpress.com Blogger: http://google.com/blogger QR Code generators: http://qrcode.kaywa.com/ http://zxing.appspot.com/generator/ Creating & tracking RSS feeds: http://feedburner.com

33. Appendix: List of Discussed Tools Content Curating & Sharing Google Docs: http://docs.google.com DocStoc: http://docstoc.com Yammer: http://yammer.com Scribd: http://scribd.com Paper.li: http://paper.li Storify: http://storify.com Magnify: http://magnify.net

34. Appendix: List of Discussed Tools Listening & Research Hootsuite: http://hootsuite.com Tweetdeck: http://tweetdeck.com Thrive: http://www.smallact.com/software/thrive/ Klout: http://klout.com Twellow: http://twellow.com WeFollow: http://wefollow.com LinkedIn Groups: http://linkedin.com/groups Listserv Directory: http://www.lsoft.com/catalist.html Google Reader: http://google.com/reader Google Alerts: http://google.com/alerts SocialMention: http://socialmention.com Profile Builder: http://www.smallact.com/software/profile-builder/

35. Appendix: List of Discussed Tools Other Tools Discussed Delivr QR Code Generator: http://delivr.com/qr-code-generator Bitly: http://bitly.com AppMakr: http://appmakr.com/ BlogDash: http://blogdash.com/ GroupHigh: http://grouphigh.com/ Boardreader: http://boardreader.com Omgili: http://omgili.com Technorati: http://technorati.com Wikispaces: http://www.wikispaces.com/content/wiki

36. Appendix: List of Discussed Tools Other Tools Discussed (cont.) Crowdrise: http://crowdrise.com Wowcrowd: http://wowcrowd.com Google Plus: http://plus.google.com