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Social Media
 Marketing


    Joe Recomendes
    @JRecomendes
    JoeRecomendes.com
Joe Recomendes
BA - Boston College

MA - UNC Chapel Hill

4 years experience in PR/Social
Media

Digital Marketing Strategist
Walker Marketing

Worked with a variety of
industries

   Home Care

   Tourism

   Small Government
Today’s Workshop

The Importance of a Digital Strategy

Overview of Social Networks

Overview of Content Strategies

Hands-On, Tricks of the Trade
Social Media
Social Media
Social media are media for social interaction, using highly accessible and scalable
communication techniques. Social media is the use of web-based and mobile technologies
to turn communication into interactive dialogue. A common thread running through all
definitions of social media is a blending of technology and social interaction for the co-
creation of value.
    Social Networks
         Facebook
         Twitter
         LinkedIn
    Video Sharing
         YouTube
         Vimeo
    Photo Sharing
         Flickr
         Picasa
Social Media Strategy

Content Marketing

 Creating Shareable Content

 Building an Audience

 Becoming a Resource
Facebook
Over 800,000,000 users

Most popular social network by far

Timeline will be rolling out soon.

 Higher brand engagement.

 Different actions for users.
Twitter

Popular microblogging service

Twitter brand pages coming soon.

 More opportunity to display
 relevant brand content.
FourSquare

Location based social network.

People can ‘Check In’ at their current
location.

Businesses can offer deals and
specials.
Content Strategy
Videos
  YouTube is a popular search engine
  Video has 6x the response rate over print
Photos
  Dynamic, easy to share. Encourage fans to
  upload theirs.
Blog
  Opportunity for keywords
  Provides fresh content for Google
Need More Fans?
Publicize your Social Media Presence!
  Near the top of your Website
  Business Cards
  Email Signatures
  Brochures
  eNewsletters
  E-Blasts
  Stickers/Kiosks/Displays
Social Media Toolbox

HootSuite

Bit.ly

Twitter Advanced Search

Nutshell Mail
1 Hour/week

Schedule a week’s worth of posts through
Hootsuite.

Spend 2-5 minutes each day responding to
customer questions and posts.
5 Hours/Week
Schedule a week’s worth of posts through
Hootsuite.

Spend 2-5 minutes each day responding to
customer questions and posts.

Plus:

  Write a blog for your website

  Monitor the results of your efforts
More than 5 Hours

Learn how to properly read and act on
analytics data.

Consider running ads

  Facebook Ads

  Google AdWords
Groupon, LivingSocial


Provide an influx of new customers.

Try to incentivize return visits by encouraging
new customers to follow you on social media.
Kannapolis Business Alliance Lunch - Social Media
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Kannapolis Business Alliance Lunch - Social Media

  • 1. Social Media Marketing Joe Recomendes @JRecomendes JoeRecomendes.com
  • 2. Joe Recomendes BA - Boston College MA - UNC Chapel Hill 4 years experience in PR/Social Media Digital Marketing Strategist Walker Marketing Worked with a variety of industries Home Care Tourism Small Government
  • 3. Today’s Workshop The Importance of a Digital Strategy Overview of Social Networks Overview of Content Strategies Hands-On, Tricks of the Trade
  • 5. Social Media Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. A common thread running through all definitions of social media is a blending of technology and social interaction for the co- creation of value. Social Networks Facebook Twitter LinkedIn Video Sharing YouTube Vimeo Photo Sharing Flickr Picasa
  • 6. Social Media Strategy Content Marketing Creating Shareable Content Building an Audience Becoming a Resource
  • 7. Facebook Over 800,000,000 users Most popular social network by far Timeline will be rolling out soon. Higher brand engagement. Different actions for users.
  • 8. Twitter Popular microblogging service Twitter brand pages coming soon. More opportunity to display relevant brand content.
  • 9. FourSquare Location based social network. People can ‘Check In’ at their current location. Businesses can offer deals and specials.
  • 10.
  • 11. Content Strategy Videos YouTube is a popular search engine Video has 6x the response rate over print Photos Dynamic, easy to share. Encourage fans to upload theirs. Blog Opportunity for keywords Provides fresh content for Google
  • 12.
  • 13. Need More Fans? Publicize your Social Media Presence! Near the top of your Website Business Cards Email Signatures Brochures eNewsletters E-Blasts Stickers/Kiosks/Displays
  • 14. Social Media Toolbox HootSuite Bit.ly Twitter Advanced Search Nutshell Mail
  • 15.
  • 16. 1 Hour/week Schedule a week’s worth of posts through Hootsuite. Spend 2-5 minutes each day responding to customer questions and posts.
  • 17. 5 Hours/Week Schedule a week’s worth of posts through Hootsuite. Spend 2-5 minutes each day responding to customer questions and posts. Plus: Write a blog for your website Monitor the results of your efforts
  • 18. More than 5 Hours Learn how to properly read and act on analytics data. Consider running ads Facebook Ads Google AdWords
  • 19.
  • 20. Groupon, LivingSocial Provide an influx of new customers. Try to incentivize return visits by encouraging new customers to follow you on social media.