The document provides an overview of social media marketing strategies. It discusses the importance of having a digital strategy and an understanding of major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. It also covers content strategies for social media including creating shareable content, building an audience and becoming a resource. Hands-on tips are provided for social media monitoring, scheduling posts, responding to customers and using tools like HootSuite. Recommendations are given for allocating time to social media marketing.