Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ragan conference pr measurement presentation


Published on

  • Login to see the comments

  • Be the first to like this

Ragan conference pr measurement presentation

  1. 1. The PR and Digital Content Summit December 4-5, 2014 Gleacher Center Chicago, IL #ragandigital How to match your PR measurement strategies to your budget and organizational goals HELLO MY NAME IS @shashib
  2. 2. Public Relations helps build engagement & relationships with customers, promotes the brand, and improves products. #ragandigital HELLO MY NAME IS @shashib
  3. 3. Public Relations Buzz to metrics #ragandigital HELLO MY NAME IS @shashib Measure your efforts by Keywords to the website. Brand Mentions/ monitoring reports Tools: Google Analytics Organic search queries & Monitoring tools
  4. 4. Tracking Codes Use link builders/ short urls #ragandigital HELLO MY NAME IS @shashib Did your PR efforts generate traffic? Add tracking parameters to links Tool : URL builder and Short url tools like, LinkRedirector
  5. 5. Inbound Links Creating SEO Gold #ragandigital HELLO MY NAME IS @shashib Getting a link from a top website is a important SEO strategy Tool : Google Analytics -Referral Traffic
  6. 6. Content Marketing Collaborative Content #ragandigital HELLO MY NAME IS @shashib Creating passionate ambassadors, Social shares, engagement through content collaboration Tools : social analytics , Website visits
  7. 7. Social Buzz Impactful PR #ragandigital HELLO MY NAME IS @shashib Using a social press release, Social Newsroom Tools: & Measure using Google Analytics
  8. 8. Sales/Conversion Metrics Impact of a PR effort Traffic to Conversion pages/Shopping cart Cookie attribution/ referrals Tools: Google Analytics #ragandigital HELLO MY NAME IS @shashib
  9. 9. Inferred Attribution Impact of a PR effort Change in traffic pattern, Visitor behavior and traffic referrals Tools: Google Analytics #ragandigital HELLO MY NAME IS @shashib
  10. 10. @shashib Thank You Shashi Bellamkonda Adjunct. Prof. Georgetown University VP, Digital Marketing The Bozzuto Group