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FACEBOOK, LINKEDIN, TWITTER, ONLINE COMMUNITY, ETC. Increasing Membership with New Media
Introductions ,[object Object],[object Object],[object Object],[object Object]
Word of Mouth Marketing ,[object Object],[object Object],[object Object]
How Do We Use New Media to Market Membership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So how do you build trust? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get connected everywhere…
[object Object],Case Study
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
In Search o  the O  ficial ENA Facebook Group
 
 
 
 
 
[object Object],[object Object],Case Study
Quick Snapshot // NBCF “ NBCF accomplishes its mission through initiatives such as the National Mammography Program (NMP), Beyond the Shock educational video,  MyNBCF online community , and the Early Detection Plan.” We provide funding for  RESEARCH  to find the cure for breast cancer We increase awareness through  EDUCATION We provide  MAMMOGRAMS  for those in need
Developing A Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing The Digital Footprint ,[object Object],[object Object],[object Object],Image Credit //
Facebook // Marketing & Communications  ,[object Object],[object Object],[object Object],[object Object]
Twitter / Microblogging ,[object Object],[object Object],[object Object]
Social Networking / Twitter   ,[object Object],[object Object]
Content Aggregation Via Alltop ,[object Object],[object Object],[object Object]
Using Community To Connect, Collaborate, & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communities Of Interest // Groups ,[object Object],[object Object],[object Object],[object Object]
Value Drives Usage And Loyalty ,[object Object],[object Object]
“ The Reporting Aspect For Us Was Huge” ,[object Object],[object Object],[object Object],[object Object]
Community Strategy Drove Results ,[object Object],[object Object],[object Object]
The Future // Mobile, Mashups, Micro-communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study AMITH NAGARAJAN CHIEF EXECUTIVE OFFICER APTIFY
Social Network Overview  ,[object Object],[object Object],[object Object],A Social Network is  good  for  members.  A Social Network  tied to an AMS  is  great  for members!
Social Network Approaches
Integrating Social Media with an AMS ,[object Object],[object Object],[object Object],[object Object],Member Benefits
Integrating Social Media with an AMS  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Associations
Integrating Social Media with an AMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples
Pitfalls/Concerns  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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