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Facebook Groups in Business   Understanding Network Effects and Business Potential in Facebook Groups Learning from a Peer-to-Peer Action Research Initiative First Findings Report to the Knowledge Innovation Network March 6, 2008 Jenny Ambrozek  KIN Associate
FGIBI Overview ,[object Object],[object Object],[object Object],[object Object]
Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08
Investigation at a Glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contributors and Roles Meet the Team on Facebook   http://www.facebook.com/s.php?k=100000004&id=6006912269&gr=2
Timeline
Facebook Group Growth- Alexa Graph Percent of global Internet users who visit this site May 25 Facebook open platform to developers
Collaboration   Tools Email Main means of group participant communications Private  Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st  Century Organization Facebook Group A participant.  Study updates posted.  21 st  Century Organization Blog Project announced here . Google  Docs Tried sharing activity data with investigation team members
Activity Data Tracked
Participant Group Membership Growth
Number 1 in member growth, up 434% Owner Dave Duarte appears in this video Sample Group Activity
Number 3 in member growth, up 124%
Number 7 in member growth, up 31%
What We Wanted to Know
Network Development in Facebook—  What does it take? Energy Active Facilitation Relevant Topic Structure  Purpose
Network Weaving in Facebook  Insights from Hellenes Educators Intervention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Slide provided by Hellenes Educators Administrator Niki Lambropoulos
Facebook Groups in Business,  Where is the Value?   ,[object Object],[object Object],[object Object],[object Object]
Facebook Groups in Business,  Where is the Value? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concurrent Facebook User Survey by Participating Group Owner Kimberly Samaha   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conducted through Social Network Analysis Facebook Group
Facebook Groups in Business  Practical Realities   ,[object Object],[object Object],What do you think?
To Continue the Conversation Join the 21stCenturyOrganization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Visit the 21 st  Century Organization Blog http://c21org.typepad.com Email   [email_address]

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  • 1. Facebook Groups in Business Understanding Network Effects and Business Potential in Facebook Groups Learning from a Peer-to-Peer Action Research Initiative First Findings Report to the Knowledge Innovation Network March 6, 2008 Jenny Ambrozek KIN Associate
  • 2.
  • 3. Starting Premise “ Facebook may, but also may not, become THE enterprise social networking platform, but it's here, use is growing, so we need to understand the phenomenon and learn from it.” Study Description 2008-02-08
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  • 5. Contributors and Roles Meet the Team on Facebook http://www.facebook.com/s.php?k=100000004&id=6006912269&gr=2
  • 7. Facebook Group Growth- Alexa Graph Percent of global Internet users who visit this site May 25 Facebook open platform to developers
  • 8. Collaboration Tools Email Main means of group participant communications Private Wiki Stored participant information, data, reflections & industry information Private Facebook Group Posted updates. Related links 21 st Century Organization Facebook Group A participant. Study updates posted. 21 st Century Organization Blog Project announced here . Google Docs Tried sharing activity data with investigation team members
  • 11. Number 1 in member growth, up 434% Owner Dave Duarte appears in this video Sample Group Activity
  • 12. Number 3 in member growth, up 124%
  • 13. Number 7 in member growth, up 31%
  • 14. What We Wanted to Know
  • 15. Network Development in Facebook— What does it take? Energy Active Facilitation Relevant Topic Structure Purpose
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  • 21. To Continue the Conversation Join the 21stCenturyOrganization Facebook Group http://www.facebook.com/group.php?gid=2436782733 Visit the 21 st Century Organization Blog http://c21org.typepad.com Email [email_address]