Both President Obama and President Donald Trump realize the importance of a social audience. Analysis of their Twitter footprint is similar event if they both had different objectives to use Twitter
2. Presidential tweets since 2009
President Obama and President Donald Trump are social
Presidents
While @BarackObama’s career was political and focused on
Public service @realdonaldtrump started with the intent
to build a personal brand
With tools available to show word cloud, sentiment and
tone, see how they fared
3. Early Adopter
● Joined 2007
● Team managed and tweets signed by
^BO when direct
● Bragging rights
○ My Twitter id @shashib is among the
632k people he follows
17. Takeaway Both President Obama & President Donald Trump
realize that Influencing a social audience is
critical
@BarackObama has a strategy and a team behind
the communication
@realDonaldTrump is off the cuff and unfiltered
Tone analysis and word analysis is not advanced
enough to make any definite distinctions