A2 MEDIA

2.  Digipak- style packaging is often used for
CD singles or special editions of CD albums.
 Digipaks came to be used to describe all
soft CD packaging.
 Digipaks were first created by
MeadWestvaco, and their product, called
Digi-Pak, is trademarked. However, as the
format became more and more popular
and began to be used by more
manufacturers.

3.  The front of the digipak will have some aspect of what the
artist represents and what their predominate genre is.
The digipak will most likely embody and theme and have
a message about the artists image. This links to
emphasising the artists brand image which increases the
popularity of the artist.
The digipak also exemplifies the artistic and creative
approach the artist is taking throughout the music. E.g. if
there's some futuristic idealism conveyed in the lyrics or the
visuals in the music video then the front cover wouldn’t be
very contemporary but the more obscure and abstract.
 Digipaks benefit the artist and their music as its
promotional aspect of the music industry which helps bring
awareness to the artist thus selling the artist and
encouraging consumers to buy and listen to their music.