2. What is a Digipak?
 A digipak is a type of packaging for CDs or DVD
made of cardboard, with a plastic tray that holds a
disc on the inside.
 Digipaks are usually offered as special editions of
albums or singles by musical artists. They are used
as an alternative for jewel cases, which are the
plastic cases that CDs and DVDs typically come in.

3. Why are digipaks
released?
 Digipaks are targeted towards loyal fans of a particular
artist, and people who collect material released by their
favourite artists.
 A digipak can increase the popularity of an artist by increasing
the public’s awareness of them, encouraging consumers to buy
the music.
 Older albums of some artists are often re-released in a special
digipak edition, which reminds people of these artists. These
special editions could be launched before the release of a
brand new album, as people who have recently listened to a
favourite album could be easily made to buy the newly
released one by the same artist.

4. What does a digipak
contain?
 The digipak can come in various sizes, going from 2
panels to 6 panels that can fold out, containing
pictures, special messages, exclusive information or
surprise features.
 The front of the digipak typically shows the
artist, and its style fits the genre of the music and the
artist image is representative of the genre.