What are they???? <ul><li>“ A Digipak is a “ patented style of compact disc or DVD packaging ”, and is a registered trademark of AGI Media, a MeadWestvaco, Inc. resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.” </li></ul><ul><li>DIGITAL VERSATILE DISK </li></ul>
History of Digipaks <ul><li>Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak or Digi-Pak is often used generically, even when the media holder is a hub or "Soft Spot“ rather than a full plastic tray. </li></ul><ul><li>Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity. </li></ul><ul><li>Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s. </li></ul><ul><li>Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth". Many printers use recycled or sustainable material for the board stock. </li></ul><ul><li>Historically, Digipak was only available in large quantities. However, AGI has recently introduced a new product called digipak i-create for the consumer market. Digipak i-create is a web-supported concept that is aimed at the download, music, photo and creative markets. </li></ul>
Main themes of a “Digipak” <ul><li>-images of the band or artist </li></ul><ul><li>-possible image relating to the given genre </li></ul><ul><li>-images relating to the song/songs included within the Digipak </li></ul><ul><li>-a DVD or CD logo </li></ul><ul><li>-an ‘explicit’ warming logo, when necessary </li></ul><ul><li>-the record company’s logo </li></ul><ul><li>-record company’s name </li></ul><ul><li>-a barcode for scanning </li></ul><ul><li>-artist’s name, band’s name or title </li></ul><ul><li>-credits and thanks </li></ul><ul><li>-artist and record company’s web addresses </li></ul><ul><li>-a list of bonus material </li></ul><ul><li>-song lyrics </li></ul><ul><li>-a booklet or poster </li></ul><ul><li>-offers on future purchases </li></ul><ul><li>-information on the artist’s back catalogue </li></ul><ul><li>-a bonus CD (which may include: exclusive content, b-sides or demos of songs) </li></ul>
Some of my favourite digipaks are those of the alternative band Radiohead. I particularly like their use of colour throughout a lot of there digipaks as I feel these draw in the attention of their target audience and are visually interesting for passers by, who later on may become interested in them. Moreover I also like the fact that they have continuity from each one to the next. Your can visually identify certain characteristics that the band carry within each digipak- like the use of colour, the abstract imagery, styling. Radiohead Lastly, although I do not wish my digipak to have this layout, I think that their use of a simplistic styling, much like a book, is successful because, again, I feel it lets the artwork on the front do the talking. It doesn’t allow attention to be diverted from what the digipak is all about, the band and their music.
Blink 182 With Blink 1832 and these collection of digipaks, It can be clearly seen that they have been constructed so that they match when all placed together. This is not only a visually interesting way of developing their digipaks, it also works as a marketing method. By having one of the digipaks, the need to have the other matching two is much higher, because of the fact they are nearly identical. They almost become a collectors set. Moreover, the use of the simplistic colours also adds to the fact that they are almost identical and is a good use of continuality within their products. Lastly, the quirky images on the actual CD add a sense of excitement and youth to the digipaks and make them stand out from the other plain, one colour CDs. They entice the eye of their target audience.