Media A2 Coursework

1. Oojii Hollis

2. The traditional definition of a digipak is “ a type of
packaging forCDs or DVDs, typically made from
cardboard “. A digipak is usually the packaging
used for the premium version of a CD single or
album.They are more aesthetically pleasing
however aren’t as durable as normal CDs so are
really only used for visual purposes. Digipaks were
first created by MeadWestvaco, and their product,
called Digi-Pak, is trademarked. However, as the
format became more popular and began to be
used by more manufacturers. Now in current
times digipaks are very common and very popular.

3. Digipacks were considered more
environmentally-friendly than jewel cases
because they could be made of recycled
paper.They are also visually better looking
than a CD case. Digipaks have a lower
lifespan than normalCD cases so people
tend to collect them for hobby purposes
instead of music.The more fanatic fans tend
to collect Digipaks for their favourite artists
as a way to support their careers however
way they can.

4. The front of the Digipak is usually used to catch the eye of the costumer and give
a representation of the artists or what the album will be like.There will most
likely be a certain theme used and it very often displays the artists on the front
cover however some tend to take a more artistic approach. Based on the cover
you can work out what type of message the artist is trying to send using this
album. Digipaks also help with the promotional aspect of music as it helps artists
become more well known.A good Digipak can become popular meaning more
people are buying the album which helps the artists become recognised more.
Some even purchase Digipaks in order to prove their loyalty to that artists as it is
more expensive than the traditional CD.