1. How effective is the combination of
your main product and ancillary
texts?

2. Video
• Overall the video has followed codes and
conventions successfully, created audience
appeal and was produced smoothly and
professionally. This, along with feedback has
shown that this media text is successful.
• The picturesque, rural city of York reflects the
Indie genre quite well and this was a running
theme throughout all of the products created.

3. Digipak
• The use of the two main characters from the
music video in the digipak creates a sense of
cohesion. This could relate to a consistent
theme running throughout the album/lyrics.
Using these characters (along with the
backdrops in the imagery) could help to create
one image of Two Door Cinema Club. This
could be related to easily by the audience and
would make it easier for companies to market
and therefore sell the brand.

4. Live DVD
• Using a live DVD as part of the ancillary texts
would help promote the album. This in turn could
create a hype throughout the fan base and could
lead them onto the Music video that has been
produced.
• Not much is mentioned about the live DVD in
terms of the marketing, but this could create
mystery and would cause the stereotypically
middle-class educated fans to research the band
and the products associated.

5. Band Image
• The product relates to the “brand” as it shows
the band as a product. Close-up shots of
certain types of guitar/drums are shown so
that it will help boost sales for other
companies (cross-media convergence)
• Marketing will be easier as conventions are
followed quite specifically which will make
other elements of advertising more effective.