This is research into the codes and conventions of a digipak.

1. DIGIPAK RESEARCH
By Lydia Graham

2. What is a Digipak?
• Digipaks usually consist of a gatefold (book-style) paperboard or card stock outer
binding, with one or more plastic trays capable of holding a CD or DVD attached to
the inside.
• “Digipak” is the registered trademark for AGI media.
• DVD digipaks were one of the first alternatives to standard jewel cases and
became used by the major record companies.
• Digipaks are a great way of promoting an artist’s single or Album, it is also a great
way of promoting concerts and tours that the artist may have.

3. Codes and Conventions
Photography or Artwork:
• This can be of the artist or something that represents the artist or the single.
• The record company logo will also be present on the digipak.
• The classification will also have to be displayed so that the audience know
whether it is suitable for them.This may include an explicit warning.
• A Barcode

4. Codes and Conventions
Text:
• The name of the Band or Artist will be on the digipak.
• Track listing
• Credits to those involved in the production of the CD.
• A web address which is related to the Artist or band.

5. Codes and Conventions
Design:
• Gatefold
• Genre related
• Booklet
• Needs of the Record label.

6. Rihanna’s “TalkThatTalk”Analysis

7. Front Cover
Artist Logo
Alert audience of explicit
content on CD
Name of the album
Image of the artist

8. Back Cover
Track listing
Record label
information
Image of artist
Accreditation

9. CD
Album title
Name of artist
Graphics representing
the album
CD info