3. CONVENTIONS
A Digipak usually consists of a gatefold/ book
style paperboard or card outer binding.
It has one or more plastic trays which can hold
either a CD or DVD inside. Digipaks are
sometimes seen as an alternative to ‘jewel
cases’ used by big, mainstream record
companies. Digipak-style packaging is often used
for CD singles or CD albums.
5. INSIDE THE DIGIPAK
Plastic holder for the CD itself.
A fold out booklet that features more album art, images of the artist,
lyrics to the songs and even a personal message from the artist.
Digipaks are often made with a clear case, meaning there is mostly
always an image behind the CD itself.
THE REVERSE
A list of the tracks included on the album.
The album and artists name.
Relevant image featured on the back.
Logos of the institutions involved in the creation of the album.
Barcode
FRONT OF THE DIGIPAK
An image of the artist (but can be abstract with graphic images
instead.)
Name of the album and artist.
6. HOW DOES IT BENEFIT THE ARTIST?
The front of the digipak gives the artist to show off their style
immediately to the buyer and gives the audience a quick way to
identify what genre it is considered to be and whether they would buy
it or not. The digipak is also an opportunity for the artist to portray a
certain theme or message about the their image.
This links to accentuating the artists brand image which escalates the
popularity of the artist. The digipak also demonstrates the inventive
and creative approach the artist is taking throughout the music.
All aspects of the digipak, brand image and music video are all
synergised together, there is often a reoccurring theme (for example
wearing an outfit they wore in the video).
Digipaks definitely benefit the artist and their music as it is a
promotional part of the music industry which helps bring popularity of
the artist and encourages customers to buy the artists music.
