A digipak is a type of packaging for CDs or DVDs made of cardboard with an internal plastic holder. It usually consists of a gatefold book style design with one or more plastic trays to hold the disc. Digipaks were created by MeadWestvaco and feature photographs of the artist to promote their album and music to audiences. Information included on digipaks are the artist name, album name, track listing, credits, and images related to the artist's theme or genre of music.

1. What is a digipak?
By Lucie Stevens.

2. What is a digipak?
Digipak is a type of packaging for CDs or DVDs, typically made
from cardboard with an internal plastic holder for one or
more discs.
They usually consist of a gatefold in a book style with
paperboard or card outer binding with one or more plastic
trays able to hold the CD or DVD.
Digipak’s were first created by MeadWestvaco and their product
is trademarked however the format became more popular
and used by more manufacturers. Now the digipak is
commonly used.

3. How does a digipak benefit the artist?
The front of the digipak will have a photograph
of the artist or something relating to one of
their songs or the genre of music. This
emphasises the artists theme of their album
and, like the cover of a novel, promotes this to
their target audience. This benefits their
promotion of the album, their songs and the
music videos which all interlink. This helps to
sell the artist and make people interested in
an album they have released.

4. What is included on the digipak?
TEXT
PICTORIAL
DESIGN
Name of artist
Name of album
Track listing
Price
Bonus material
Website
Credits
Recording info
Producer
Where recorded
Who wrote the songs
Thanks
Images of artist
Logo
Barcode
DVD logo
CD logo
Website banner
Colour and style to fit artist
Unfolds
Genre
Cardboard sleeve
Adverts
DVD or CD booklet
DVD / CD case