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  1. 1. DIGIPAKS
  2. 2. HISTORY <ul><li>Digipaks are a paperboard or plastic case which hold one or more plastic trays to house the CD or DVD being purchased along with any other materials relating to the artist e.g. an information booklet. </li></ul><ul><li>They are used as any pictures or text can be printed to every panel of the pack making them a well used solution in releasing special edition CDs or DVDs. </li></ul><ul><li>They are being used more and more often in current releases as the package is a lot more environmentally friendly then the ‘plastic jewel boxes’ that are most commonly used now. </li></ul>
  3. 3. <ul><li>Digipak is a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media. A cardboard sleeve which opens up like a book to reveal a plastic tray glued inside which holds the CD. </li></ul><ul><li>Digipaks are the music industries response to current consumer habits. This is in reference to the rising levels of internet downloading. This has resulted in a substantial plummet in CD and DVD sales. </li></ul><ul><li>The music industries are designing elaborate Digipaks to encourage the sale of CD and DVDs. The pack also make the consumer believe they are receiving more than just a CD for their money. Some of these Digipaks include a short booklet inside which could contain: lyrics, biography, upcoming events and shows from the artist and relating artists or photography stills of the artist. </li></ul>
  4. 4. Key elements <ul><li>Text </li></ul><ul><li>Name of band </li></ul><ul><li>Name of album </li></ul><ul><li>Track listings with timings </li></ul><ul><li>Price </li></ul><ul><li>Bonus material </li></ul><ul><li>Website </li></ul><ul><li>Credits (record producer, musicians, where it was recorded, when it was recorded, who helped etc…) </li></ul><ul><li>Pictorial </li></ul><ul><li>Picture of artist/band </li></ul><ul><li>Record label logo </li></ul><ul><li>Band logo </li></ul><ul><li>Barcode </li></ul><ul><li>DVD logo </li></ul><ul><li>CD logo </li></ul><ul><li>Represent video/content </li></ul><ul><li>Website banner </li></ul><ul><li>Design </li></ul><ul><li>Colour and style to fit music genre </li></ul><ul><li>It unfolds </li></ul><ul><li>Cardboard sleeve </li></ul><ul><li>DVD and/or CD </li></ul><ul><li>Booklet </li></ul>
  5. 5. Examples This is an example of an artist producing a digipak. In this digipak the designer has used a key image to portray the bands image to the consumer. The iconic ‘lips’ on the cover of this digipak give the consumer something to relate to when they see the digipak on the shop shelves as they would link the image with the band. The cover has just used the image of the lips for the full cover. This is justified because of the popularity of the band. A lesser known band would need more than just an image and the name of the band and the album name as the artist/band would need publicizing. I would like to be able to just show an image on the front of my Digipak but because my artist is not as widely known as the Rolling Stones I would need more information and a picture of the artist on the front.
  6. 6. Front cover Back cover Information booklet Disk holder