digipak conventions

1. Reagan, Ben & Bobby

2. What is a digipak?
 A digipak is a patented style of CD or DVD packaging, and is a registered trademark
to MeadWestvaco. Not all CD copy have digipaks as it is mainly special edition
copies.
 Digipaks typically consist of a book style paperboard or card stock outer binding,
and the middle consists of either 1 or 2 plastic trays for the disks to sit on.
 These form of cases are more likely to wear over time and are not as user friendly
as the traditional plastic case.
 Digipaks became very popular with artists in 2000 as they are a very good
promotional technique. This is because they allow the artist to use many different
images of anything they want which could draw attention to audiences.

3. Folds
 Digipaks are designed in order to fold into a square CD case. They can fold
many different ways and can have as many panels as the artist desires.
 The front and back panels of digipaks are the main promoters for the artist.
This is because the images on them will be the first thing the audience will
see.
 The inside of the digipak is more used to provide information to the viewer
as they often include things about the artist, song and the album.
 The theme of the outside is much more vibrant and stands out more than
the inside, which is normally very subtle.

4. Front
 The front of the digipak is normally the most eye catching
part of it. It will include a large picture which will stand
out from a distance.
 The picture on the front panel will have some form of
relation to the album and what it is about.
 The front panel will also include the artists name and the
name of the album or song.

5. Back
 The back panel of a digipak will include the track list,
barcode, extra information, artist/album name, record
label and artwork.

6. Inside
 The inside of a digipak is where the disk itself is. The disk will be held in
place by a clear plastic holder, this may be on both sides if it is a double
disk CD. The holder is clear because there will be more artwork behind the
CD. This is to carry on the theme of the other panels, and to keep it
interesting for the user.
 With some digipaks they may also include a pull out which may include
more information about the artist and more artwork.

7. Jack Johnson- front & back cover
Information about
the album
Artist/album name Track list
Barcode
Special edition
version
Record label
Links to different
websites

8. Jack Johnson- Inside covers
The artist himself
Album name
Album
name/artist name
The cd
Album artwork
Pull out