2. What is a DigiPak?
Digipak is used as an package for the CD singles which is
sold in the retail shops or special editions of CD albums.
Digipaks normally look like an book style which has could
pictures of the artist or information about the songs or may
have lyrics of the songs or the songs in the album. The
Digipaks could be in a plastic tray which is capable of
holding the CD attached generic.
The term “Digipak” is used as to describe all soft CD
packaging. Digipaks were first created by MeadWestvaco,
and their product, called Digipak is trademark.
Digipak are very popular now times as every artists uses
them, but now that technology is advanced now customers
are purchasing their music from iTunes so CD is not really
needed.
3. Benefits of Digipak for the Artist
The benefits of having an Digipak for an artist is that so when a
customer goes in to a store and may be fan of the artist and
may would like to know what songs are on the album, and if
customers who may not know the artist they maybe recognized
and maybe interested in the songs in the album. Also having an
DigiPak would represent what genre the artist is representing.
The Digipak will most likely embody and theme and a message
about the artist image. If the artist has an brand image on the
Digipak they it will increase the popularity of the artist. The
Digipak also exemplifies the artist and creative approach the
artist is taking throughout the music.
Digipaks benefit the artist and their music as its promotional
aspect of the music industry which helps bring awareness to the
artist thus selling the artist and encouraging consumers to buy
and listen to their music. You could argue that buying a digipak
establishes your loyalty to your artist.
4. Advantages of Digipaks for audience and for the industry
For audience
-High level of
graphic versatility.
-It offers much
more than a CD
cover it offers less
risk off damage.
-It can one day be
a collectors item,
move valuable.
-It contains bonus
features e.g..
Videos pictures
and interviews.
For industry
-Can give out
more information
about the album.
-They are able to
promote the
artist and album
in a greater
extent.
-More durable,
more costumes
satisfied
-Can be more
creative in way
they design the
Digipak
6. The front of Digipak has
an picture of the artist
with a bundle of money
which shows voyeurism,
this is aimed to target
audience to show that
RnB artist have got
money. The artist has
got his hands on a
women's legs to show he
likes women and may
take them as an object.
The album cover hasn't
got a busy background
so it makes the audience
drawn towards the artist
The record label to give
recognition of the brand
7. The front of Digipak has
an picture of the artist
with a bundle of money
which shows voyeurism,
this is aimed to target
audience to show that
RnB artist have got
money. The artist has
got his hands on a
women's legs to show he
likes women and may
take them as an object.
The album cover hasn't
got a busy background
so it makes the audience
drawn towards the artist
The record label to give
recognition of the brand
