AS media coursework

1. By Samantha Harris

2. TARGET
AUDIENCE
INTERESTS:
• Going out with friends and
family
• Socialising on social media
• Singing
• Playing instruments
• Listening to indie music
• Likes Ed Sheeran, Lana Del
Ray etc.
GENDER:
• Male and female
• Mainly more aimed at
females.
80% female, 20% male
AGE:
• 16-25
• Would be in
higher education
e.g. A-Levels,
University.
APPEARANCE:
• Wears quite unique pastel clothes.
• Likes to accessorise
CHARACTERISTICS:
• Outgoing
• Talkative
• Hardworking
• Sociable
• Confident
• Funny
• Loves meeting
new people
• Has respect for
others

3. Ellysha is a 16 year old female at Haydon School Sixth form who loves to listen to Indie
music with her friends. She has recently started Sixth Form and it learning psychology
and is on her summer holiday. She likes to go out with her friends and family, her
favourite thing to do is to go out to gigs, festivals and concerts, when she can she listens
to music but is also very dedicated to her work at sixth form. She started to gain interest
in Indie music when she went to a Ed Sheeran concert with her friends. She has recently
discovered a new Indie music magazine called ‘M’