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Questionnaire
and Analysis
Target
Audience
These	
  ques(ons	
  were	
  in	
  place	
  just	
  to	
  determine	
  
what	
  percentage	
  of	
  people	
  were	
  within	
  the	
  
requirements	
  for	
  my	
  target	
  audience.	
  I	
  wanted	
  
fairly	
  balanced	
  results	
  for	
  gender,	
  but	
  the	
  fact	
  
that	
  the	
  majority	
  are	
  female	
  could	
  work	
  in	
  my	
  
favor,	
  because	
  I	
  plan	
  on	
  using	
  an	
  a?rac(ve	
  male	
  
model	
  for	
  my	
  magazine	
  cover.	
  This	
  should	
  appeal	
  
to	
  the	
  majority	
  of	
  a	
  female	
  audience.	
  For	
  the	
  age	
  
ques(on	
  I	
  wanted	
  the	
  majority	
  to	
  be	
  younger	
  
because	
  that	
  is	
  the	
  audience	
  I	
  hope	
  to	
  appeal	
  to	
  
so	
  I’d	
  like	
  to	
  learn	
  more	
  about	
  their	
  preferences	
  
specifically.	
  
Price
This	
  ques(on	
  was	
  to	
  merely	
  
determine	
  what	
  kind	
  of	
  price	
  I	
  
could	
  sell	
  my	
  magazine	
  for	
  and	
  
what	
  kind	
  of	
  profit	
  I	
  could	
  make.	
  It	
  
appears	
  that	
  the	
  average	
  price	
  
range	
  varies	
  anywhere	
  between	
  
£0-­‐£4.	
  In	
  order	
  to	
  produce	
  enough	
  
profit	
  and	
  also	
  not	
  appear	
  
‘overpriced’	
  to	
  a	
  young	
  audience,	
  I	
  
will	
  likely	
  price	
  my	
  magazine	
  
between	
  £2-­‐£3.	
  
Digital
Age
These	
  results	
  show	
  that	
  a	
  large	
  
amount	
  of	
  my	
  audience	
  don’t	
  even	
  
read	
  magazines.	
  This	
  goes	
  to	
  prove	
  
the	
  decline	
  in	
  demand	
  for	
  print	
  
media.	
  It’s	
  possible	
  that	
  it	
  would	
  be	
  
more	
  profitable	
  to	
  release	
  my	
  
magazine	
  in	
  an	
  online/digital	
  format,	
  
which	
  my	
  audience	
  could	
  access	
  on	
  
mul(ple	
  media	
  devices.	
  However	
  the	
  
majority	
  of	
  my	
  audience	
  read	
  
magazines	
  monthly.	
  This	
  tells	
  me	
  that	
  
my	
  magazine	
  should	
  be	
  produced	
  
monthly	
  and	
  not	
  be	
  too	
  frequent.	
  
DesignThese	
  ques(ons	
  iden(fy	
  the	
  kind	
  of	
  
aesthe(c	
  that	
  my	
  audience	
  prefer.	
  It’s	
  
obvious	
  that	
  they	
  prefer	
  a	
  smart,	
  
clean	
  layout	
  with	
  a	
  simple	
  use	
  of	
  
colours.	
  I	
  can	
  also	
  see	
  that	
  some	
  of	
  my	
  
audience	
  favor	
  the	
  magazines	
  NME	
  
and	
  Kerrang.	
  This	
  means	
  that	
  it	
  would	
  
be	
  a	
  good	
  idea	
  to	
  study	
  their	
  layout	
  
and	
  house	
  style	
  so	
  that	
  I	
  could	
  
possibly	
  intertextualize	
  my	
  products	
  
to	
  theirs.	
  
Content
These	
  results	
  inform	
  me	
  of	
  kind	
  of	
  content	
  
that	
  I	
  should	
  be	
  including	
  in	
  my	
  magazine	
  and	
  
also	
  how	
  much	
  content.	
  I	
  should	
  be	
  producing	
  
a	
  magazine	
  that	
  is	
  about	
  21-­‐30	
  pages	
  long	
  and	
  
I	
  should	
  be	
  including	
  new	
  ar(sts,	
  tours,	
  gigs/
(cket	
  bookings,	
  reviews,	
  etc.	
  
Convergence
These	
  results	
  show	
  that	
  my	
  audience	
  
interacts	
  with	
  a	
  lot	
  of	
  social	
  media	
  even	
  
when	
  it’s	
  related	
  to	
  a	
  magazine	
  brand.	
  This	
  
shows	
  that	
  I	
  will	
  have	
  to	
  include	
  links	
  to	
  as	
  
many	
  social	
  networks	
  as	
  possible	
  and	
  also	
  
to	
  a	
  website	
  that	
  would	
  consist	
  of	
  different	
  
things	
  such	
  as	
  forums,	
  photos,	
  videos,	
  
shops,	
  news,	
  online	
  magazines,	
  etc.	
  
Freebies
These	
  answers	
  tell	
  me	
  what	
  
kind	
  of	
  freebies	
  my	
  audience	
  
would	
  expect	
  to	
  find	
  in	
  my	
  
magazine.	
  I’ll	
  likely	
  include	
  
things	
  men(oned	
  like	
  the	
  
vouchers/download,	
  band	
  
merchandise,	
  and	
  plectrums.	
  
However	
  I	
  think	
  I’ll	
  avoid	
  the	
  
more	
  costly	
  items	
  such	
  as	
  the	
  
CD,	
  T-­‐shirt,	
  and	
  headphones.	
  
This	
  is	
  because	
  it	
  would	
  bring	
  
down	
  my	
  profit	
  greatly	
  if	
  I’m	
  
giving	
  away	
  these	
  items	
  for	
  
free	
  with	
  the	
  magazine.	
  	
  

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Questionnaire&analysis

  • 2. Target Audience These  ques(ons  were  in  place  just  to  determine   what  percentage  of  people  were  within  the   requirements  for  my  target  audience.  I  wanted   fairly  balanced  results  for  gender,  but  the  fact   that  the  majority  are  female  could  work  in  my   favor,  because  I  plan  on  using  an  a?rac(ve  male   model  for  my  magazine  cover.  This  should  appeal   to  the  majority  of  a  female  audience.  For  the  age   ques(on  I  wanted  the  majority  to  be  younger   because  that  is  the  audience  I  hope  to  appeal  to   so  I’d  like  to  learn  more  about  their  preferences   specifically.  
  • 3. Price This  ques(on  was  to  merely   determine  what  kind  of  price  I   could  sell  my  magazine  for  and   what  kind  of  profit  I  could  make.  It   appears  that  the  average  price   range  varies  anywhere  between   £0-­‐£4.  In  order  to  produce  enough   profit  and  also  not  appear   ‘overpriced’  to  a  young  audience,  I   will  likely  price  my  magazine   between  £2-­‐£3.  
  • 4. Digital Age These  results  show  that  a  large   amount  of  my  audience  don’t  even   read  magazines.  This  goes  to  prove   the  decline  in  demand  for  print   media.  It’s  possible  that  it  would  be   more  profitable  to  release  my   magazine  in  an  online/digital  format,   which  my  audience  could  access  on   mul(ple  media  devices.  However  the   majority  of  my  audience  read   magazines  monthly.  This  tells  me  that   my  magazine  should  be  produced   monthly  and  not  be  too  frequent.  
  • 5. DesignThese  ques(ons  iden(fy  the  kind  of   aesthe(c  that  my  audience  prefer.  It’s   obvious  that  they  prefer  a  smart,   clean  layout  with  a  simple  use  of   colours.  I  can  also  see  that  some  of  my   audience  favor  the  magazines  NME   and  Kerrang.  This  means  that  it  would   be  a  good  idea  to  study  their  layout   and  house  style  so  that  I  could   possibly  intertextualize  my  products   to  theirs.  
  • 6. Content These  results  inform  me  of  kind  of  content   that  I  should  be  including  in  my  magazine  and   also  how  much  content.  I  should  be  producing   a  magazine  that  is  about  21-­‐30  pages  long  and   I  should  be  including  new  ar(sts,  tours,  gigs/ (cket  bookings,  reviews,  etc.  
  • 7. Convergence These  results  show  that  my  audience   interacts  with  a  lot  of  social  media  even   when  it’s  related  to  a  magazine  brand.  This   shows  that  I  will  have  to  include  links  to  as   many  social  networks  as  possible  and  also   to  a  website  that  would  consist  of  different   things  such  as  forums,  photos,  videos,   shops,  news,  online  magazines,  etc.  
  • 8. Freebies These  answers  tell  me  what   kind  of  freebies  my  audience   would  expect  to  find  in  my   magazine.  I’ll  likely  include   things  men(oned  like  the   vouchers/download,  band   merchandise,  and  plectrums.   However  I  think  I’ll  avoid  the   more  costly  items  such  as  the   CD,  T-­‐shirt,  and  headphones.   This  is  because  it  would  bring   down  my  profit  greatly  if  I’m   giving  away  these  items  for   free  with  the  magazine.