audience survey data

1. AUDIENCE SURVEY DATA Sarah McAllister

2. This data tells me that the majority of those who participated in the survey would most likely be
willing to pay £3.99 for the magazine that I would intend to publish monthly. Using this data I can
create a price scheme for my magazine that is appealing to my audience. Selecting the median price
means the magazine is affordable but also suggests it is of a higher quality than a magazine that can
buy for less.

3. This graph shows that there is a close number of responses between having a magazine cover which
features an artist which is already established and suggesting that a cover which featured either an
established or an upcoming artist would be equally as appealing. In this instance, in my magazine I
will feature an artist that has risen to fame quickly and therefore is a mix of both.

4. The information from this question in the survey tells me that the majority of those who took the
survey would favour an indie genre over rock or classical. This is pleasing as my proposal outlined the
plan to create a music magazine of the indie genre. Creating an indie magazine will give me the
creative licence to create anything as the indie spectrum is very large.

5. The data from this part of the survey tell us that most users who participated in the survey visit the
social media application, Instagram the most. This is an important piece of data because it means
that to the users (who are a similar age group to my target audience) images and sharing images are
important to them. Therefore I will be sure to take this in to consideration when creating the social

6. This question from my survey tells us that 80% of those who participated believe that magazines need
to include social media in their publications in order to stay relevant. When I create my own magazine
I will need to include a page that features social media and a way in which my audience can
participate.

7. This data shows us that the majority of those who participated in my survey would be most interested
in reading an article about an artist and therefore my feature article will be centred on an artist’s
journey and music rather than gossip. Just under a quarter and just over a fifth of participants would
favour the other options so I will be sure to include those in my magazine somewhere.

8. This data from my survey reveals that out of the options provided that the majority of those who took
part in the survey would favour a magazine that is clean and minimalist which is pleasing as this was the
kind of magazine I wanted to create. I will be make sure there that it is colourful though as other
responses did favour this.