Part of an evaluation for my media product

1. Who would be
the audience
for my media
product?

2. Demographics

3. Age
Gender
Race
Income bracket
The
audience
for
my
media
product
would
range
from
aspiring
adolescents
to
working
crea7ves
up
to
about
the
age
of
30.
That’s
es7mated
at
any
age
between
16-­‐30
year
olds.
I
think
this
because
I’ve
mainly
used
images
of
a
young
performer/producer,
and
I
think
30
is
about
the
maximum
age
for
my
targeted
psychographic.
The
majority
of
the
targeted
audience
will
be
male,
because
I’ve
represented
my
audience
through
a
male
model
only.
S7ll
I
think
that
the
female
por7on
of
my
audience
could
appeal
to
an
aGrac7ve
and
successful
young
man,
because
this
is
stereotypically
considered
desirable.
I
would
have
liked
to
use
a
female
model
looking
back
now,
because
it
would
have
evened
out
the
appeal
for
both
male
and
female
halves
of
the
audience.
I’ve
represented
my
audience
using
a
white
European
male,
so
my
magazine
will
expectedly
appeal
to
this
category
the
most.
However
my
magazine
would
be
published
exclusively
in
the
UK,
which
is
known
for
it’s
cultural
diversity.
Naturally
aspects
such
as
race
are
commonly
not
considered
significant
as
UK
residents
become
desensi7zed
to
any
differences
in
appearance.
My
audience
may
vary
from
middle
class
earners
(the
crea7ve
kind),
to
unemployed
aspiring
students.
They
would
not
be
the
top
earning
class,
because
crea7ves
don’t
fit
into
this
category.
I’m
targe7ng
a
younger
audience
too,
meaning
that
the
income
bracket
could
be
quite
low.
My
niche
audience
are
likely
to
be
skilled
young
crea7ves
with
an
average
income
(possibly
university
students).

4. Psychographics

5. Leading Edge audience:
The Creative
‘Crea7ves’
are
the
type
to
be
constantly
be
producing
new
content
and
products
that
require
a
lot
of
ar7s7c
input.
They
are
constantly
ac7ve,
whether
they
are
producing
music,
promo7ng
gigs,
organizing
fes7vals,
or
crea7ng
indie
brands.
They
have
no
real
inten7on
to
‘make
it’
and
are
more
focused
on
the
enjoyment
that
they
get
out
of
the
crea7ve
process.
In
my
magazine
ar7cle,
I
made
sure
to
include
details
about
how
the
ar7st
really
felt
about
the
crea7ve
process.
This
was
so
that
I
could
appeal
to
this
par7cular
psychographic
on
a
social
level
in
which
my
audience
could
say
‘wow,
I
really
relate
to
that’.
Crea7ves
also
fit
into
the
young
demographic
that
I
had
in
mind.
They
are
the
kind
of
person
to
be
interested
in
other
content
I
included,
such
as
the
‘Ul7mate
Guide’
for
gig
bookings
and
the
indie
genre
musician
list
in
the
contents.

6. Leading Edge audience:
The DIYer
The
DIYer
is
quite
similar
to
the
crea7ve
in
many
aspects.
What
sets
them
apart
most
is
that
the
DIYer
has
the
specific
requirement
of
wan7ng
to
‘make
it’
in
their
crea7ve
career.
They
are
also
much
more
tech-­‐literate
and
can
apply
themselves
to
situa7ons
that
require
a
liGle
more
organiza7on
and
academic
skill.
This
means
they’re
freelancers,
but
they
succeed
in
what
they
do,
puZng
them
in
a
slightly
higher
income
bracket.
DIYers
are
the
kind
of
people
that
I
think
will
appeal
to
my
magazine’s
graphics,
because
it
has
very
tech
oriented
connota7ons.
This
is
why
I
represented
my
ar7st
using
conven7ons
seen
in
tech
magazines.
The
colours
blue,
white
and
black
used
in
my
colour
scheme
are
intertextual
to
that
of
social
networking
sites
such
as
Facebook
or
TwiGer.
Both
social
networks
are
important
for
tech/digital
based
business
if
the
DIYer
intends
to
be
successful
in
appealing
to
their
audience
on
a
social
level.
This
means
that
the
DIYer
especially
will
appeal
to
the
asthe7cs
of
my
media
products.
I
also
think
they
would
appeal
to
the
crea7ve
content
of
my
ar7cle;
specifically
the
pull
quote.
The
pull
quote
states
that
the
ar7st
wishes
for
his
music
to
be
considered
popular,
rela7ng
to
the
DIYers’
need
to
‘make
it’
in
their
crea7ve
career.