Results for a questionnaire for a College magazine production

1. Sport
31%
Music
22%Skating
2%
Crafts
4%
Films
9%
Gaming
10%
Exercise
3%
Literature
3%
Fashion
16%
Interests/Hobbies
Sport Music Skating Crafts Films Gaming Exercise Literature Fashion
These results show that the 4
most popular items of
discussion for our target
demographic are sport, music,
fashion and gaming. Knowing
this, I can research and
produce articles in a college
magazine that are strongly
linked to these subjects that
appeal very well to the target
audience.

2. 8%
8%
11%
19%
19%
31%
4%
Content
News Games Comic Books Sport Fashion Music Films
This question asked about
what kind of things the
consumer likes to read about
in a magazine. This relates to
and backs up the previous
question. The 4 most popular
subjects were music, sport,
fashion, and comic books.
Linking this with the last
question it is obvious that I
must include Music, sports,
and fashion within the college
magazine. It’s still possible
however to include sections
on video games and/or comic
books.

3. 9%
28%
4%
11%
15%
7%
6%
20%
Colours
Pink Blue Orange Green White Red Yellow Black
4
11
0 5 10 15
BRIGHT
DARK
Brightness
This graph shows that the
most appealing colours to the
demographic are blue, black,
and white. This will be
important information to
consider when designing the
colour layout and motif for the
magazine cover and interior.
The audience appears to also
prefer a darker more relaxed
colour scheme as well.

4. 44%
25%
14%
10%
7%
Cost
<£1 £1 £1.50 £2.00 >£2.00
This cost chart shows that
most people would not spend
any more than £1 for a college
magazine, most likely because
students don’t have very much
money. This means that the
magazine itself would have to
be lower budget possibly
reducing production quality.
However this is expected and
quite conventional for a
college magazine and
especially for one that is just
starting out.

5. 49%
40%
11%
Age
16 17 18
This is just basic data to show
that the people asked were of
the correct demographic and
age range.

6. 48%
52%
Gender
Male Female
This data is to show that the
results were quite equally
gender balanced, meaning the
results should be able to be
used in order to create a
magazine that appeals to both
genders.

7. 35%
26%
4%
35%
How often do you read magazines?
Never Once a week Twice a week Monthly
This graph shows that most
people would prefer to read a
monthly released magazine.
This gives an idea of how often
the college magazine could be
produced.

8. 93%
7%
Freebies
Yes No
The chart shows that a very
large majority of the
demographic would want free
items with their college
magazine. These could be
advertised on the front cover
as a puff to attract the
attention of these people.

9. 60%18%
12%
5%
5%
Theme
Modern & Classy Bright and Bold Informal Cartoon Retro
Most people would want to
read a magazine with a
modern and classy look rather
than something bright and
informal. This will be very
useful when creating a
magazine cover.

10. 55%
45%
Would you read a college magazine?
Yes No
7
2
0 5 10
MONTHLY
TERMLY
How Often?
This shows that most people
would read a college magazine
and that they would also
prefer to read it monthly.