Audience Research Analysis

1. Audience Research Analysis

2. This is a bar chart showing the gender of the participants in my survey. As you can
see there is a greater ratio of female to male participants. A possible reason for this
is the sample size was small so there was a lack in population validity. If there was
more response it would probably even out the response.

3. Here is another bar chart showing the age range in the sample. Between 18 – 24 is the
highest and this would be the age range I will be aiming my magazine to. Therefore
the answers in my survey are age appropriate to my magazine.

4. This is a bar chart comparing the different reasons that make people want to buy
the item. As you can see the design is the main reason why people want to buy
something, therefore I will put a lot of input into the design of my magazine to
maximize revenue stream.

5. This is the results of what people would like to read about in a magazine, I will use
these answers as the key areas I will be looking at. I will include band interviews
and information on touring bands in the magazine.

6. This graph shows how many people read magazines on line and due to this data it
would probably be better to make hard copies rather than digital. However I will
still use digital copies as sales for hard copies are decreasing to help maximise
revenue stream.

7. These are the colours most people would like to see used on a magazine and the
reasons why they want to use them. Although some of these colours do not fit the
genre of my magazine such as pink therefore they will not be used

8. Here are the prices that people would usually pay for a magazine. This will have an
affect on how much I will charge for my magazine. It will be around the £2-£3 area
as this makes it affordable for people to buy weekly and help to maximize revenue
streams.

9. This graph shows how many magazines people usually buy a week. The
most is 1-2 per week, therefore my magazine will need to stand out to
attract the audience.

10. This is the top responses of what people want to see or get in a magazine. So I will
try and include these things to try and keep the audience happy. I will include
competitions to win free things and try and include free gifts randomly.

11. These are what people are most interested in reading in the magazine. To keep the
audience interested I will try and incorporate as many of these as possible but not
lower the quality of the articles.