The slide deck for my Inc 500 keynote: Savvies of Social Media

1. Savvies
of Social Media.
Inc 500|5000
Laura Fitton, Evangelist @ HubSpot
@pistachio | pistachio@hubspot.com

2. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade my
browser?
What’s
Web 2.0?
NO business
network in Boston
Twitter
is
Dumb!

3. (Don t Believe the) Hype
Oneforty.

4. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
Inbound
Marketing
Evangelist
@pistachio Founder
(acq. By HubSpot)
A lotta
Twitter
Readers

5. How did THAT
Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/

6. Twitter-based
Software will
Change the
World

7. Twitter-based
Software
HAS
Changed the World

8. We ve
Only Just
Begun…

9. NO ONE WAKES UP
AND SAYS:
“I want to see an ad.”

10. SO WHY DO MARKETERS
WAKE UP AND SAY:
“Let’s make an ad”?

11. Your customers are relying
more & more on social. 9 out of
10
9 out of 10 Internet users visited
a social networking site each month in 2010.
11
Source: comscore, february 2011

12. 1 out of every 8
minutes online
is spent on Facebook.
12
Source: comscore, february 2011

13. Changes in Consumer Attention
vs
THEN.
NOW.

14. “
What we really need is
a mindset shift that will make us
relevant to today s consumers,
a mindset shift from
telling & selling
to building relationships.
Jim Stengel
Former global marketing officer
for Procter & gamble
14

15. SOLVE FOR THE
HUMANS
Not just their happiness,
but also their success.

16. Savvies of Social Media: BIG PICTURE
• Be Useful
• Tame the Fox
• Nurture & maintain loose ties

17. Influence (was)
Attract attention to yourself

18. Influence (is)
Provide attention & value to
others

19. Social Media
in 2 Words…

20. “
BE
UL
EF !!!!
US

21. Image: http://inay.org

25. Image Credit: Fotographia Guerilla
“
Make the customer
the hero of your
story.
Ann Handley
Chief Content Officer
MarketingProfs
Tweet ebook!
Quote!

26. Social Media
in 4 Words…

27. “
Listen.
Learn.
Care.
Serve.

28. “
How Can I
Get More
Followers?

29. You don t just want a following.
29

30. You want
screaming,
raving fans

31. “
Either write something worth reading or
do something worth writing about.
Benjamin Franklin
Image Credit:"
lhalstead"

33. “
How Can I
Get More
Followers?

35. • the more you give,
the more you get
Be
generous.
35
• build trust, credibility,
& goodwill
• increase # of pages
& inbound links

36. Make
stuff
people
want.
• Educational Ebooks
• How-to videos
• Online Calculators
• Planning tools
• Answers to common questions
36

37. Be helpful.
Helpful is the new viral.
Helpful
Relevant
Remarkable
ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions
can you answer? What knowledge can you
share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-NewViral.aspx#ixzz1GsSghdGN
Frequent
37

38. Generous
is the
new
cautious
& controlled.
38

39. Remarkable is the new
‘business as usual.’
39

40. Link love is the new ad buy.
40

41. 41

42. Savvies of Social Media: TACTICS
• We drink our own champagne
• Here’s lookin at YOU,
#inc5000

43. You don’t find customers anymore.
They find you.

44. Context
creates the
inbound
experience.
EMAIL
SALES
SOCIAL
WEBSITE

45. SOCIAL INBOX
http://bit.ly/trySI

46. It’s so easy, even a CEO
can use it!

47. OUR OWN CHAMPAGNE

48. OUR OWN CHAMPAGNE

49. OUR OWN CHAMPAGNE

50. OUR OWN CHAMPAGNE

51. OUR OWN CHAMPAGNE

52. OUR OWN CHAMPAGNE

53. OUR OWN CHAMPAGNE

54. OUR OWN CHAMPAGNE

55. OUR OWN CHAMPAGNE

56. OUR OWN CHAMPAGNE

57. OUR OWN CHAMPAGNE

58. OUR OWN CHAMPAGNE

60. Savvies of Social Media: TACTICS
• We drink our own champagne
• Here’s lookin at YOU,
#inc5000

70. http://www.shiftcomm.com/2013/09/
twitters-newest-hidden-feature-websiteanalytics/

72. Savvies of Social Media: VISION
• We’ve only just begun…

73. Global Sensing and Signaling Network

75. The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums

76. “
Any
to
Many

78. 6.8
BILLION.

80. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI

81. grader.com

82. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI

83. hubspot.com/library

84. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI

85. academy.hubspot.com

86. Savvies of Social Media: NOW, YOU
Website grade and custom checklists
http://grader.com
Marketing Library
http://hubspot.com/library
Marketing Academy
http://academy.hubspot.com
Try Social Inbox:
http://bit.ly/trySI

87. bit.ly/trySI

88. THANK YOU!
For the love
of marketing.
Laura Fitton, Inbound Marketing Evangelist
@pistachio | pistachio@hubspot.com