Josh Martin presented on 8 digital trends that will change everything: 1. Facebook continues growing with 400M users and becoming more integrated with e-commerce. 2. Lifestreaming allows users to aggregate all online activities into a single stream and brands must find ways to engage within these personal streams. 3. Location-based apps like Foursquare allow users to check-in to locations and open opportunities for location-based marketing. 4. Visual search technologies will improve search beyond text and allow discovery through images. 5. Social games like FarmVille engage millions of users and create marketing opportunities within the games. 6. Augmented reality uses mobile devices to overlay digital content on the real world and

1. 8 Digital Trends That Will Change Everything Presented by: Josh Martin, Social Media Lead March 2010

2. Josh Martin Social Media Lead Engauge Twitter: @Jmart730 Email: [email_address] Website: welcometojmart.com

3. ...huh?

4. Digital Innovation Group ...or just DIG ;) facebook.com/DIG.engauge

5. DIG Clients

6. 8 Digital Trends Trend #1: Facebook is killing it Trend #2: Lifestreaming Trend #3: Checking In Trend #4: Visual Search Trend #5: Social games Trend #6: Augmented reality Trend #7: Google Wave & Google Buzz Trend #8: Sh!t you’re not ready for

7. Trend #1

8. 400 Million Users

9. 100 Million Mobile Users

10. Facebook Overtakes Yahoo

11. Is Google next?

13. Top Fan Pages – March 2010

14. Fan Pages Website-like experience Exclusive content Giveaways / Promotions

15. Facebook Connect More than 80,000 websites have implemented Facebook Connect More than 60 million Facebook users engage with Facebook Connect on external websites every month 2/3 of comScore’s U.S. Top 100 websites & half of comScore’s Global Top 100 websites have implemented Facebook Connect

16. Facebook Credits Virtual currency is a multibillion-dollar market Facebook created credits in ’09 & recently started rolling out to a few social games - ex. Happy Island, FarmVille Partnership with PayPal - payment option for purchasing Facebook credits

17. What’s next for Facebook? E-COMMERCE Soon it will be commonplace to purchase products and exchange money in Facebook

18. What’s next for Facebook? MOBILE Users will be able to do more and more things on Facebook through their mobile device Play Games Interact with Fan Pages Purchase Send money

19. What’s next for Facebook? FAN PAGES Brands have only begun to test the limits of what’s capable in Facebook Facebook to offer more services for brands, but will there be a price?

20. What does Facebook mean for you? Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message Facebook presence is just as important as your website

21. Trend #2 Lifestreaming

22. wordpress plugins My Lifestream welcometojmart.com aggregater

29. What does Lifestreaming mean for you? Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand. Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter. Real-time content. And portable content.

30. Trend #3 Check-in

32. What happens on Foursquare…

34. Location-Based Marketing

36. What does “checking in” mean for you? Location-based marketing is the next big thing Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.? Is this going to be the year for Mobile?

37. Trend #4 Visual Search

43. What does Visual Search mean for you? Consumers are not satisfied with search today. Existing searches are best for items you know more about and not ideal for “Discovery” Your brand can come alive in a visual search. This is the year to experiment and ask users for feedback.

44. Trend #5 Social Games

45. Profile of Social Game Players - Gender

46. Profile of Social Game Players - Age

47. How many hours per week do you play online social games?

49. A few facts about FarmVille... FarmVille is the most popular app in the history of Facebook FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1 On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year. FarmVille was able to raise over $1 million for Haiti relief efforts

50. How do you know if someone quits in FarmVille?

51. What does Social Gaming mean for you? Marketing opportunities - bing example In many cases, apps / games within social networks represent one of the best ways to reach new customers. Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?

52. Trend #6 Augmented Reality

53. Priority Mail Virtual Box Simulator http://bit.ly/AR-USPS

54. TOPPS 3D Baseball Cards http://bit.ly/TOPPS3D

56. ttp://bit.ly/NATALdemo http://bit.ly/NATALdemo

57. What does Augmented Reality mean for you? Throw off the constraints - technology now opens new possibilities. Cool for the sake of being cool is still cool - but the beauty lies in trying new things.

58. Trend #7 Google Wave & Google Buzz

60. http://bit.ly/WhatIsWave

62. What does Google Wave mean for you? It’s particularly useful for brainstorming and collaborating over multiple geographic locations. Over time people want to interact both with your brand but also with other customers. Are there ways that you could incorporate group engagement? Great forum for working with multiple agencies and stakeholders. Want a Google Wave invite? Email me at jmartin@engauge.com

64. What is this Buzz all about? It’s another social network... Ties in with: Twitter, Picasa, YouTube, Flickr, Mobile Tied directly to Gmail - comments to your posts go directly to your inbox More of a closed network, but you can choose to share things publicly and/or privately

66. What does Google Buzz mean for you? Another method of engaging and collaborating with others Opportunities to gather feedback - similar to Twitter, but messages can be longer and include images, links, etc. Could be an interesting social network when they add features for businesses / brands

67. Trend #8 Sh!t you’re not ready for

69. http://bit.ly/TurnHead

72. Questions?