Power Session: Social Media for Small & Medium Business Owners
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SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.
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Power Session: Social Media for Small & Medium Business Owners
- 1. Yasmin Bendror yasmin@ymarketingmatters.com 201-873-0892
- 2. then…. OUTBOUND MARKETING PRINT expensive…notracking…no targeting….only for big companies….no SMBplayers RADIO TV BILLBOARDS TELEMARKETING TRADESHOW S
- 4. now…. INBOUND MARKETING the internet revolution! blogging websites social media networking Google pay per click
- 5. ITS NOW A 2-WAY CONVERSATION MUCH LESS expensive…trackable… specific targeting…. better ROI… SMBs can play!
- 7. & EAR N ATTRAC T USEFUL INTERESTIN G INFORMATI VE
- 8. • tips • recommendations • advice • questions • personal experiences • videos • white papers • statistics • photos • infographics • quotes
- 9. f o u n d a t i o n f o r c o n t e n t s e a r c h e n g i n e r e s u l t s e x p e r t i n y o u r f i e l d
- 10. so what the heck is social media?
- 11. 1. Create a great profile 2. Produce valuable content 3. Your content is shared by a user on Twitter, Facebook.. 4. All of the user’s connections see the great content 5. They in turn share the great content 6. Create links 7. Google picks it up – more visibility And so on and so on...
- 13. Just as your customers rely on the phone and email, they rely on social media It’s where you connect To believe otherwise can limit and threaten growth the of your business
- 14. some stats. stats are always fun right?
- 15. what?
- 16. Really?
- 17. You thought it’s just for teens? No… Active Usage of Top Social Networks Significantly Increased Among Older Users in 2014
- 18. What about smartphones and tablets?
- 20. the verdict is out: your customers are definitely using it!
- 21. It’s is not a fad It’s not a novelty It’s not going to disappear! IT’S ESSENTIAL!
- 22. so what can social media do for my business?
- 23. BE FOUND! increase exposure | website traffic | search engine rankings communicate with your customers! build a community More leads! new business partnerships establish yourself as an expert in your field free advertising….satisfied customers talk about your company, this is the strongest word-of-mouth-marketing More sales!
- 24. So what makes social media different?
- 25. it’s leveled the playing field just a few years ago small business owners could not compete with big corporate marketing budgets for advertising few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. But with the advent of social media, the tables have turned. Reaching and engaging with a target audience on a smaller budget, has never been easier! reaching and engaging with a target audience on a smaller budget has never been easier! now…
- 26. Iitt’’ss aa ggaammee cchhaannggeerr It has changed the way businesses can and ARE engagingwith their audience and customers You can communicate on a personal one-on-one level This is very powerful and has never been available with traditional marketing now…
- 27. traditional advertising is collapsing It’s more and more difficult to get the attention of the user on TV, Radio, Billboards, Print, Direct Mail, Email
- 29. think of it as a cocktail party Now what makes you a good cocktail party guest?
- 30. be interesting be funny be sincere be human be yourself!
- 31. Don’t talk about yourself Don’t sell your product
- 32. It’s our job to provide valuable, useful content GIVE VALUE. GIVE VALUE. GIVE VALUE. A n d t h e n a s k f o r b u s i n e s s
- 33. Marketing for big and small companies is really the same. In order to succeed, you have to: 1. Make a Strategy 2. Have Goals 3. Define a Budget 4. Make a Plan 5. Execute accordingly So even though you are small company, you have to think like a big one!
- 34. target audience STRATEGYBudget competition Goals Resource s Content creation PLANCalendar keywords EXECUTEDedicate time
- 35. what is the right social media platform for my business?
- 36. Statistics as of 4.25.2014
- 37. social media is not about being everywhere
- 38. be great and present where you are
- 40. 180M daily active users USA 73% via mobile Highest in USA 59% 95% log in daily 47% top influencer of buying decisions 70% marketers acquire new customers 45-54 fastest growing demographic Huge user base Track! Posts Comments, Shares Audience Insights Groups Advertising Target Audience
- 41. Business Page • Insights: Access to Mounds of Data • Facebook Tabs and Contests • Offers • Unlimited Fans • Advertising • Admin Roles • Native Facebook Scheduling Facebook Be conversational Personal Profile • For people, not business • Limited to 5,000 friends • Not indexed by Google • Profiles Look Unprofessional • No insights • No Native Facebook Scheduling
- 43. Organic Reach vs. Advertising
- 44. different approach to FB more frequent posting suit content to Twitter breaking news customer service Twitter 140 characters • Lots of content • Very proactive • Quick updates • Share links • Respond • Fun facts • Answer questions • #Hashtags
- 46. networking networking networking Linkedin invite professional discussion everyone should have a Linkedin profile! • Status updates • Long-form posts • Groups
- 48. Use beautiful high quality images 70M monthly users 60% users in US 80% are WOMEN 33% are 18-29 in US 23% use it once a day use # hashtags 40M users in US Over 90% under 35 68% are women Pinterest image boards inspirational photos
- 49. HUGE SEO impact! Use keywords Google+ content trumps any other content on any other social media network!!
- 51. CLiENTS
- 55. what’s next
- 58. what’s next
- 59. measuringsuccess Community growth likes, +1s, favorites, repins, retweets engagement, shares, comments referral website traffic increase website visitors email collection sales referrals word of mouth
- 61. CASE STUDY MINI PLAN Email Facebook Advertising Facebook Groups Linkedin Groups Twitter RESULT S42 Registrations! 4 new business leads
- 62. It’s not a magic potion It’s takes time It’s takes consistency It’s takes patience
- 63. RELAX! Social media is a friendly place
- 64. Social Media Workshop Everything we’ve talked about AND MORE… Get a SOCIAL MEDIA PLAN for 2015 bit.ly/SocialMediaWorkshopYWCA
- 65. thank You! connect with me Get my blog: www.ymarketingmatters.com yasmin@ymarketingmatters.com 201-873-0892
Editor's Notes
- REVOLUTIONIZED COMMUNICATION. INFORMATION DISSEMNIATION. NO GEOGRAPHIC BOUNDRIES
- REVOLUTIONIZED COMMUNICATION. INFORMATION DISSEMNIATION. NO GEOGRAPHIC BOUNDRIES
- HOW DO YOU CONTENT – USEFUL, INTERESTING, INFORMATIVE, EDUCATIONAL, ADDS VALUE BLOGGING VIDEO Free White Papers FACEBOOK POSTS PHOTOS TWEETS THIS CREATES a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.
- HOW DO YOU CONTENT – USEFUL, INTERESTING, INFORMATIVE, EDUCATIONAL, ADDS VALUE BLOGGING VIDEO Free White Papers FACEBOOK POSTS PHOTOS TWEETS THIS CREATES a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. So it costs less and has better a ROI.