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Final master-social-media-strategy (1)

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Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.

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Final master-social-media-strategy (1)

  1. 1. HOW TO MASTER YOUR SOCIAL MEDIA STRATEGY
  2. 2. ABOUT Junior Designer at Design & Promote Previous position: Social Media Strategist ERICA PACZKOWSKI “Marketing without design is lifeless, and design with out marketing is mute.”- Von R. Gutschka
  3. 3. Start with the why NOT the how Source
  4. 4. Random Affinities Two ideas + no obvious connection except audience = random affinity We use random affinities to discover what our audience is interested in. We look at the individual as a whole not just what they click or buy. Why this strategy works Reinforces a person’s faith in the decision that they’ve made to purchase your product. Why did I choose this brand over this brand? I might only need to buy a car once, or a bike every few years…but a brand speaks to an individual’s ego. It becomes less about getting that sale and more investing in your why and connecting with your customer. source
  5. 5. From day-to-day interactions to social media, your company’s authenticity shows through everything you do.
  6. 6. Elements of Visual Storytellin 1. Design 2. Personalization 3. Usefulness 4. Personality 5. Storytelling 6. Shareworthiness 7. Real-time amplification Source: “The Power Of Visual Storytelling” by Ekaterina Walter & Jessica Gioglio
  7. 7. Be Social • Woof! Welcome to Design & Promote. • We celebrated Bring our Dog to Work Day. • Erica brought in her dog Charlie, for the day. • Thanks Boss! :)
  8. 8. CONTENT MARKETING
  9. 9. Create a Calendar Create a calendar each month or for the year. Use excel to create a calendar. Keep it on your desktop or print it out. What to Include: • Major Events • Blog topics—categorize them. E.g., informational, promotional, client success stories. • Business Events • Work Anniversaries • Company Birthdays, etc...Lay it out!
  10. 10. INFOGRAPHICS • How to Catch a Leprechaun Lead with Inbound Marketing • Just in time for St.Patty’s Day! • Drove traffic back to Design & Promote’s website. • Provided SEO value by other sites linking back to the infographic as a resource. visual.ly
  11. 11. E-BOOKS • The Science Behind Logo Design • Integrated with our email newsletter list. • Drove traffic back to Design & Promote’s website • Simple easy exchange. • Just leave your name and email address, confirm you want to be on the list and receive our whitepaper The Science Behind Logo Design for FREE. Download
  12. 12. BlOGS • Extremely valuable for meeting SEO, Social Media & Online Marketing goals. • Less expensive. • Drives traffic back to website where leads can easily convert.
  13. 13. What to Blog About • Industry insights • Company news • New employees • Interview team members • Feature a client • Share a story • New product launch • Case studies • Commentary • Awards & honors • Highlight a team membe • New product launches • Upcoming events • Positive press
  14. 14. FACEBOOK
  15. 15. Facebook Business Manager https://business.facebook.com
  16. 16. • Have a contest. • Ask for your audience’s opinion. • Share behind-the-scenes photos. • Try video. • Tell people to check you out on Facebook. Engaging With Facebook Fans
  17. 17. • Posting depends on your business and who your target audience. • If Facebook is your main marketing channel, then you should post at least once a day. • You can easily check to see when your audience is active on Facebook. • We find that weekends and after hours get the best response rates. When to Post Debate
  18. 18. Check Facebook Insights
  19. 19. • Client: Naperville Ribfest • Managed a team of photographers for the event. • Managed the entire communication structure through Sprout Social. • Regularly uploaded photos to the social media accounts during the day. Client Example
  20. 20. Getting Started with Facebook Ad
  21. 21. 20% text rule: Ads that have more than 20% of text in their image won't be approved to run on Facebook or Instagram. Too much text can look like spam and make people think that your ad is low quality. This also applies to cover photos. Source
  22. 22. LINKEDIN
  23. 23. 1. Optimize your profile for public searches 2. Pick keywords your audience uses 3. Give Recommendations 4. Blog and link back to your website 5. Comment on content that is being shared in your network 6. Make your profile visually engaging 7. Link your profile in emails that you send Source
  24. 24. PINTEREST
  25. 25. “When you look at what people are pinning, it’s more about who they want to be in the future.” Danny Maloney - Tailwind CEO
  26. 26. • Optimize your profile and verify your website. • Add a Pin It button to your site to make it easier for people to share. • When you add your own pins do it via a link from your website not an image on your desktop. • SEO boost: Fill in a complete item description using the right keywords. Getting Started on Pinterest
  27. 27. TAILWIND source
  28. 28. INSTAGRAM
  29. 29. WHAT’S YOUR COMPANY’S THING? THE D&P TEAM LIKES FOOD!
  30. 30. Tool: Later Later helps you plan, manage, and schedule your visual social media posts and marketing campaigns. Price: Varies To date: The Free Plan comes with 30 photo posts/month, Search & Repost, 1 User, and 2 Social Profiles. www.later.com
  31. 31. MORE TOOLS
  32. 32. Sprout Social • Great for scheduling posts with images and responding to users across various accounts within the sprout social platform. www.sproutsocial.com
  33. 33. • www.canva.com • www.sproutsocial.com • www.later.com • www.buffer.com • www.hootsuite.com • www.ifttt.com TOOLS continued…
  34. 34. VIDEO
  35. 35. Source: “The Power Of Visual Storytelling” by Ekaterina Walter & Jessica Gioglio “YouTube is the world’s largest search engine after Google.”
  36. 36. Source: “The Power Of Visual Storytelling” by Ekaterina Walter & Jessica Gioglio “Videos shot spontaneously and on the fly help engage your audience in real time.”
  37. 37. VIDEO continued… Which social networks to create videos on: • Facebook • YouTube • Instagram • Snapchat • And more!
  38. 38. • https://moz.com/blog/growing-your-audience-with-random- affinities • www.designandpromote.com/blog • https://blab.im/ • www.shortstack.com/ • Book: “The Power Of Visual Storytelling” by Ekaterina Walter and Jessica Gioglio RESOURCES
  39. 39. ABOUT DESIGN & PROMOTE • For more than 8 years we have been creating engine optimized websites that convert more visitors into customers. • When you work with us, you work with a team of experts in graphic design, marketing, search engine optimization and social media. • View our portfolio here.
  40. 40. GET ON OUR LIST! www.designandpromote.com/our-seminars/ FacebookConnect With Us: LinkedIn Twitter Google+

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