Employees are Social Media Marketers,
Too They Just Don’t Know It Yet Social Fresh Charlotte, NC August 24, 2009 flickr.com/photos/manicomi/

I’m in Client Services, not
Marketing

Problem: Employees commit social media
gaffes

Problem: Employees commit social media
gaffes I should know. I’ve committed lots of them.

Gaffes typically come in one
of three flavors.

They mean well flickr.com/photos/garyjwood /

They mean well True Story:
Tweet about a new client who explicitly forbade advertising via social media

They’re grumpy

They’re grumpy True Story: Copy
of the CEO’s internal, confidential blog post on the Internet

They don’t think

True Story: YouTube of employees
shoving cheese up their nose, then putting it on a customer’s sandwich They don’t think

Euwww.

So, how do you make
it all better?

Recovery Plan

Recovery Plan 1 Find social
media employees 2 Create a community place 3 Lead and engage them 4 Share with them 5 Reward them

1 Find your social media
employees

1 Find your social media
employees I love Twitter I just created a Facebook group for Acme, Inc. I’m a popular Blogger

2 Create a community place

2 Create a community place

2 Create a community place
My favorite!

3 Lead and engage them

3 Lead and engage them
“ Here are our social media guidelines.”

3 Lead and engage them
“ Here are our social media guidelines.” “ Use your experiences to refine them.”

3 Lead and engage them
“ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.”

3 Lead and engage them
“ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.”

3 Lead and engage them
“ We trust you.” “ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.”

3 Lead and engage them
“ Here are our social media guidelines.” “ Use your experiences to refine them.” “ Let’s create a Good Practices community.” “ When in doubt, ask this community.” “ We trust you.” This is important!

4 Share your plans with
them

4 Share your plans with
them “ We’re launching a new product.” “ You can’t tweet about it, but...” “ You can tweet this to build excitement!”

5 Reward them

5 Reward them “ 42%
of the webcast registrants came from your tweets!” “ Can you teach new hires about how to FB about our brand?” “ Sales got a great lead because of your last blog post!”

Awesome!

Oh, one more thing…

Energize and grow your community

Share success stories with the
rest of the company Answer – and ask – questions Ask others to join Energize and grow your community

To recap:

1 Find social media employees
2 Create a community place 3 Lead and engage them 4 Share with them 5 Reward them 6 Energize and grow them

Thanks to you … and
to @TechPaulogy @RickySays @JiveSoftware @Karensnyd

Gia Lyons twitter.com/gialyons giatalks.com linkedin.com/in/gialyons
facebook.com/jive jivesoftware.com/clearstep [email_address] All images available under Creative Commons license. All but orange slice and man wearing red ad are property of Gia Lyons.