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Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP

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Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP

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Social Selling FT 101 - Social Selling Foundation - Social Jack 2019 GE - Group G - CLP

  1. 1. How to Use LinkedIn for New Business Development Social Selling 101 Foundation and LinkedIn Beginner SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack SOCIAL SELLING Foundation – 101 Group G - CLP
  2. 2. How to Use LinkedIn for New Business Development Social Selling 101 Foundation and LinkedIn Beginner SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ • Train and Coach over 2,000 people per month • Trained and Coached over 100,000 in Social Network Skills • Influencer Development, Relationship Marketing, Social Selling, Influencer Marketing and Production, eLearning, Lead Generation and Conversion Social Networking, Digital Marketing
  3. 3. How to Use LinkedIn for New Business Development Social Selling 101 Foundation and LinkedIn Beginner SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: +1 (562) 247-8421 Access Code : 578-708-343
  4. 4. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner 4 Handouts
  5. 5. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Course Objectives • Boost Network Ranking • Improve Personal Branding • Advance Business Influence • Gain Social Selling Skills • Online Appointment Setting • Increase Targeted Referrals • 20 Minute a Day Routine
  6. 6. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Commit to Your Success
  7. 7. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Social Networks Where Do You Stand Now? YOU ARE HERE
  8. 8. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Source: IDC #247829 IDC Statistics
  9. 9. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Source: IDC #247829 IDC Statistics
  10. 10. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e.g., financial advisory services, automotive, realty). Social selling has become more popular since companies have looked to increase their return on investment of social media interaction.[5] Sales teams within organizations frequently mine data from social media that may help them connect to customers in order to create a more genuine sales lead.[5] The technique frequently focuses on approaching potential clients in a less direct way, meaning they don't interrupt their daily lives with cold calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up many sales processes, while also improving relationships. Source: Wikipedia: Social Selling Social Selling
  11. 11. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner
  12. 12. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Social Media – What?
  13. 13. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner • Complete profile • The start of social selling • Your first conversation • Be clear • What will you do for others? • Why & how? • What do you want/need? Your Profile = Your Professional Brand Positive (+) vs. Negative (-)
  14. 14. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner • Thought Leader • Executive Presence • Humanize Your Brand • Attract Speaking Opportunities • Increase Referrals • Generate New Business • Appointments! What are your Goals? Know the Numbers! SHARE YOUR GOALS!
  15. 15. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Your Professional Keywords • What are you an expert in? • How would your ideal prospect find you? • What would they “yell” or “Google” to find you? • What makes you different? • What is your skill set?
  16. 16. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Your Professional Keywords PHRASE (10) • GE Aviation • Digital Aviation • Digital Solutions • Data Science • Predictive Maintenance • Fuel Optimization • FOQA / FDM / Safety CORE (20) • GE • Aviation • Digital • Data • Fuel • Maintenance • Safety LOCAL BASED (10) • Austin Digital Aviation • Austin data Solutions • Austin Fuel Optimization • Austin… • Texas… • US 10x 10-20 RULE!
  17. 17. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Your Professional Keywords PHRASE (10) • Ultrasound Solutions • Ultrasound Software • Ultrasound Equipment • Ultrasound Software • Radiology Solutions • Radiology Equipment • Healthcare Industry CORE (20) • Ultrasound • Healthcare • Radiology • Medical • Chicago LOCAL BASED (10) • Illinois Ultrasound • Illinois Radiology • Illinois Medical Software • Chicago Ultrasound • Chicago Radiology • Chicago Medical Software 10x 10-20 RULE!
  18. 18. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner
  19. 19. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Identify Your Target Who is your target customer/client/partner? • What do they look like? • What industry are they in? • What size company do they work for? • Who do they know? • If they are consumers, what are their interests? • Who will you be talking to?
  20. 20. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner • Why are you doing what you do? • How did you get started? • How do you help your target client/partner? • Pivotal turning points and milestones? • What do you love to do when not working? What is Your Story?
  21. 21. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
  22. 22. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Things to Have Handy • Current resume • Best Web site content • Any online content that represents you • List of other social media accounts • List of contacts and databases
  23. 23. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner • Complete profile • The start of social selling • Your first conversation • Be clear • What will you do for others? • Why & how? • What do you want/need? Your Profile = Your Professional Brand Positive (+) vs. Negative (-)
  24. 24. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Top Privacy Settings Tour of Settings
  25. 25. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Back Up Your Profile!
  26. 26. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Photo, Headline and Summary
  27. 27. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Photo, Headline and Summary
  28. 28. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Your Profile = Your Professional Brand
  29. 29. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Your Profile = Your Professional Brand 10-20 RULE
  30. 30. How to Use LinkedIn for New Business Development Social Selling 101 Foundation and LinkedIn Beginner SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling Index
  31. 31. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Peer Review • Book best appointment time • Within 8 days • Enough time to update profile • With you • Commit to both being done • With each other
  32. 32. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Questions?
  33. 33. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Confirm Assignments • Login to Social Jack • Setup profile • Understand your network • Know your target customer/partner • Define your keywords • Build your story • Update your LinkedIn Profile • Reference classes → Send any questions to GE@SocialJack.ZenDesk.com
  34. 34. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner
  35. 35. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner
  36. 36. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Get Help – Submit Profile for Review
  37. 37. SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Social Selling 101 Foundation and LinkedIn Beginner Your Next Classes and Coaching Sessions Your Classes Social Selling Orientation – Welcome to Social Selling Overview Thursday, May 30, 2019 - 8:00 AM - 8:30 AM CT Social Selling 101 – Social Selling Foundation/LinkedIn Beginner Monday, June 3, 2019 - 8:00 AM - 9:00 AM CT Social Selling 201 – Social Jack Network Building Monday, June 10, 2019 – 8:00 AM - 9:00 AM CT Social Selling 301 – LinkedIn Advanced Sales Techniques Monday, June 17, 2019 – 8:00 AM - 9:00 AM CT Social Selling 302 – LinkedIn Advanced Sales Routine Monday, June 24, 2019 – 8:00 AM - 9:00 AM CT Your Coaching Sessions Tuesday, June 4, 2019 - 1:00 PM - 1:30 PM CT Tuesday, June 11, 2019 - 1:00 PM - 1:30 PM CT Tuesday, June 18, 2019 - 1:00 PM - 1:30 PM CT Tuesday, June 25, 2019 - 1:00 PM - 1:30 PM CT You Are Group G
  38. 38. How to Use LinkedIn for New Business Development Social Selling 101 Foundation and LinkedIn Beginner SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Thank You!
  39. 39. How to Use LinkedIn for New Business Development Social Selling 101 Foundation and LinkedIn Beginner SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack Connect WITH us!

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