The document discusses the importance of feedback in communication. It defines feedback as a reaction from others through feelings and perceptions communicated verbally or nonverbally. Feedback provides information to both the communicator and receiver and acts as a useful tool for both parties. The document also outlines different types of feedback, models of feedback, the importance of feedback in completing the communication process and improving effectiveness, and ways to improve feedback for both communicators and receivers.

1. FEEDBACK
AND
ITS IMPORTANCE
OM PRAKASH GUPTA

2. FEEDBACK ???
• Feedback is a reaction by others, in terms
of their feelings and perception.
• Feedback gives a information to a person
or group either by verbal or non verbal
communication.
• Useful tool for both the communicator as
well as receiver.

3. FLOWOF INFORMATION
INFORMATION
SENDER
ENCODE DECODE
RECEIVER
ONE WAY FLOW
SEND REUSE INFORMATION
TWO WAY FLOW
ENCODE
SENDER
RECEIVER
DECODE ENCODE
RECEIVER
SENDER
DECODE
FEEDBACK
INFORMATION

4. Types of feedback
• Non verbal feedback
• Oral feedback
• Written feedback

5. The Johari window model

6. Importance of feedback
• It completes the whole process of
communication and makes it continuous.
• Basis for measuring the effectiveness of
communication.
• Helps in further proceeding.
• Evolve of new idea

7. Ways to improve feedback !!!
For communicator:
• Make the environment comfortable.
• Listen/read carefully
• Accept positively
For receivers
• Analyze carefully
• Bold and straight forward feedback
• Possible suggestion accordingly
END

9. Om Prakash Gupta
• PGDMA10-12
• National Academy Of Agricultural
Research Management
• Hyderabad, India
• opstar123@gmail.com