Feedback is the process by which the receiver's response to a message allows the sender to evaluate the effectiveness of the communication and refine the message if needed. It completes the communication process by providing an opportunity for clarification. To give effective feedback, one should make it positive and regular, prepare comments, be specific, criticize privately, discuss positives, and provide suggestions with follow up. Feedback is important because it completes the communication cycle, allows the sender to know if they are being understood, provides a basis for measuring effectiveness and planning next steps, and generates new ideas.

1. EFFECTIVE
FEEDBACK
S
Business
Communication

2. WHAT IS FEEDBACK?
 Process in which the effect or output of an action is returned to
modify the next action.
 Feedback is your audience’s response; it enables you to evaluate
the effectiveness of your message.
 If your audience does not understand what you mean, you can tell
by the response and then refine the message accordingly.

3. Feedback – As a Part of
Communication Process
•
Feedback is the key
component of the
communication process.
•
It completes the process.
•
Feedback ultimately provides
an opportunity for the sender
to take corrective action to
clarify a misunderstood
message.

4. GIVING FEEDBACK EFFECTIVELY
 Try to make it a positive process
 Make it regular
 Prepare your comments
 Be specific
 Criticize in private
 Talk about positives too
 Provide specific suggestions
 Follow up

5. IMPORTANCE OF FEEDBACK
 It completes the whole process of communication and makes it
continuous.
 It makes one know if one is really making sense.
 It is a basis for measuring the effectiveness of communication.
 It is a good basis for planning on what next to be done.
 Communication will be useless without feedback.
 Feedback paves way for new idea generation.

6. THANK YOU!