ABP News Research Snapshot Week 37 2012

1. ABP NEWS
Week: 37’ 12
TG – 15+ , MF, SEC ABC
Market - HSM

2. REACH in different TGs
50000 45000
45000 40000
40000 35000
35000 30000
30000
25000
25000
20000 20000
15000 15000
10000 10000
5000 5000
0 0
Aaj IBN 7 India NDTV ABP Zee Aaj IBN 7 India NDTV ABP Zee
Tak TV India News News Tak TV India News News
CS 4+ CS 15+
Comparison of Reach of ABP News and its competitors in the TGs
CS4+ and CS15+.

3. SEC wise SHARE
Channel Sec A Sec B Sec C Sec DE
ABP News 15% 15% 17% 16%
Aaj Tak 20% 18% 20% 20%
DD News 2% 3% 1% 3%
IBN 7 9% 7% 8% 8%
India TV 13% 14% 17% 16%
Live India 0% 1% 1% 2%
NDTV India 10% 7% 7% 7%
News 24 9% 13% 11% 10%
Samay 4% 4% 4% 5%
TEZ 6% 5% 5% 3%
Z News 12% 11% 10% 10%
Share of Hindi News channels in different Socio Economic Groups

4. Age Group wise SHARE
Channel CS 15-24 CS 25-34 CS 35-44 CS 45-54 CS 55+
ABP News 18% 14% 15% 15% 15%
Aaj Tak 18% 19% 22% 17% 21%
DD News 3% 2% 1% 3% 2%
IBN 7 7% 9% 8% 7% 9%
India TV 14% 15% 14% 15% 14%
Live India 1% 1% 0% 0% 1%
NDTV India 7% 8% 8% 8% 9%
News 24 13% 11% 11% 13% 8%
Samay 4% 5% 4% 4% 3%
TEZ 5% 4% 5% 5% 6%
Z News 9% 11% 11% 13% 12%
Share of Hindi News channels in different Age Groups

5. Gender wise Share
CHANNEL CS FEMALE ABC 15+ YRS CS MALE ABC 15+ YRS
ABP News 17% 15%
Aaj Tak 19% 20%
DD News 3% 2%
IBN 7 7% 9%
India TV 15% 14%
Live India 1% 1%
NDTV India 7% 9%
News 24 13% 10%
Samay 4% 4%
TEZ 5% 5%
Z News 10% 12%
Share of Hindi News channels in Genders

6. CHANNEL SHARE TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
Wk: 26- Wk: 27- Wk: 28- Wk: 29- Wk: 30- Wk: 31- Wk: 32- Wk: 33- Wk: 34- Wk: 35- Wk: 36- Wk: 37-
12 12 12 12 12 12 12 12 12 12 12 12
Share of Hindi News Channels in TV Universe

7. MARKET SHARE TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
25%
20%
15%
10%
5%
0%
WK: 26- WK: 27- WK: 28- WK: 29- WK: 30- WK: 31- WK: 32- WK: 33- WK: 34- WK: 35- WK: 36- WK: 37-
12 12 12 12 12 12 12 12 12 12 12 12
Share of Hindi News Channels in Hindi News Genre

8. REACH TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
35000
30000
25000
20000
15000
10000
5000
0
WK: 26- WK: 27- WK: 28- WK: 29- WK: 30- WK: 31- WK: 32- WK: 33- WK: 34- WK: 35- WK: 36- WK: 37-
12 12 12 12 12 12 12 12 12 12 12 12
Reach (000’s) of Hindi News channels

9. TIME SPENT PER VIEWER TREND
A aj Tak DD News IB N 7 India TV Live India NDTV India
News 24 Samay A B P News TEZ Zee News
45
40
35
30
25
20
15
10
5
0
WK:26- WK:27- WK:28- WK:29- WK:30- WK:31- WK:32- WK:33- WK:34- WK:35- WK:36- WK:37-
12 12 12 12 12 12 12 12 12 12 12 12
Avg Weekly Time Spent by viewers (in mins)

10. MARKETWISE SHARE
Channel 4 Metros 6 Metros HSM East North West
Aaj Tak 18% 19% 20% 25% 18% 22%
DD News 2% 2% 2% 4% 2% 3%
IBN 7 4% 4% 8% 1% 10% 5%
India TV 19% 18% 14% 15% 13% 16%
Live India 1% 1% 1% 0% 0% 2%
NDTV India 8% 8% 8% 6% 10% 5%
News 24 12% 11% 11% 6% 12% 9%
Samay 3% 3% 4% 7% 4% 4%
ABP News 14% 15% 16% 21% 14% 19%
TEZ 7% 7% 5% 0% 5% 6%
Zee News 11% 11% 11% 12% 11% 10%
Market share of Hindi News channels in Key Markets of HSM

11. TOP PROGRAM SPLIT: Among Top 50
A B P News A A J TA K INDIA TV
30
25
20
15
10
5
0
26 27 28 29 30 31 32 33 34 35 36 37

12. Top 10 programs of the week: ABP News
S.No. Programme Avg. TVR
1 OPERATION MLA 0.22
2 SAAS BAHU AUR SAAZISH-KY 0.20
3 FIT HAI FIGHTER 0.18
4 HINDI MEDIUM TYPE 0.17
5 VYAKTI VISHESH 0.17
6 ABP NEWS PAR BADI BEHAS 0.16
7 PRIYANKA 0.14
8 SUBAH FATAFAT 0.13
9 JEET GAYA YUVRAJ 0.13
10 FATAFAT 0.13

13. 0
50
100
150
200
250
5:00
5:30
6:00
6:30
7:00
7:30
8:00
8:30
9:00
ABP New s
9:30
10:00
10:30
11:00
11:30
12:00
Aaj Tak
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
NDTV India
16:30
17:00
17:30
18:00
18:30
THE TVR TREND
19:00
19:30
Z New s
20:00
20:30
21:00
21:30
22:00
22:30
23:00
India TV
23:30
24:00:00
24:30:00
25:00:00
25:30:00
IBN 7

14. THANK YOU