This document outlines the key roles and responsibilities of a store manager. The store manager is responsible for driving customer satisfaction through customizing schemes and activities to suit local customers. They also ensure a pleasant shopping experience through store ambiance and effective service. Additionally, the store manager manages staffing and people, handles the store's finances and sales targets, implements ideas to improve store performance, maintains store processes like layout and compliance with company policies, and reports on store metrics.

1. Covering Letter
Role & Responsibilities
Driving customer centricity:
 .Developsandempowersstore staff todeliverandcontinuouslyimprove customer
satisfaction.Anchors customizationof schemesandon-the-flooractivitiestosuitthe local
customerprofile/requirements.
 .Ensuresa pleasantretail experienceforthe customerthrough ambiance,ease of shopping
and effective service.Answers customer’scomplaintsorinquiriesandresolves customers’
problemstopromote goodpublicrelation.
People Management:
 .Ensuresefficientstaffingatstore in line withthe brandimage.
 .Trains,supervises andguidesstore employees.
 .Plansandconductsweeklysalesmeetingsforthe staff todiscusslatestsales techniques,new
products,overall performanceandothertopics(s)appropriate todiscussinordertopromote
highmorale,teamspiritandcompanymindedness.
 .Facilitate traininganddevelopmentof staff andmaintain engagementlevel of employees.
 .Guide the conceptmanagersandotherteam leadersinmanagingemployeesundertheir
purview.
 Financial/salesperformance:
 .HandlessP&Lresponsibilityforthe store andworkstowardsachievingthe store profitability
targets.Manages the sales plan,budgetandcontrol forthe store.
 .Identifiesandimplementsideasforcontinuousimprovementof store/salesperformance and
productivityintermsof salespersquare feet(SPSF).
 .Keepsabreastof developmentinretail sales area,by studyingrelevantcatalogs,trade
journals,sales analysis,etc.andvisitingcompetitorstores;
 .provide feedbackonsalesperformance of brands,products,pricing,etc.andhighlightany
productrelatedcomplaints/concerns sothatitcan be addressedacross stores.Organizes and
implementsbrandbuilding activitiesatthe store level.
 Takesan innovative approachtoimprove store performance(includingavenuesforadditional
income)
Process Management:
 .Maintainsthe appearance of the store(VMandHygiene)inorder tocarry the brand image.
 .plansstore layoutof fixturesandmerchandiseanddisplayswithproduct/category team,
takingintoaccount special andseasonal promotionsaswell asstore safetyandsecurity
measures;
 .Maintainsall healthsafetyandenvironmentstandardand policiesof the company.
 .communicatesanduploadsall company policies,rules andregulations.Ensure adherenceto
all store related SOPas well as statutory requirementsapplicabletothe store.Handle non-
standard/crisissituationseffectively.
 .Managesthe external stakeholderssuchasproperty owners,mall representative’s local
regulatorybodiesandcommunity representatives.Handle anylocal issuessuchas
political/regional interferencesandescalatestoLegal/HR/RSMasrequired.
 .Complete reportinganddocumentationassociatedwiththe store.Consolidates all store
relatedinformationsuchas Sales,Inventory ,Operatingexpenses,Man powernumbers,hires
and exits,trainingandengagementactivitiesconducted,etc.andsendsreports tothe
Regional/National