1. Ahmed Abdullah Mahran
84 Zahraa Nasr City – El Mesak St
Cairo - Egypt
E-Mail – a-mahran@hotmail.com
ahmed.abdullah@adidas.com
PERSONAL SUMMARY
As well mannered, articulate and conscientious retail store manager who can communicate
to customers on all levels. Smart and presentable with an ability to work as part of a team
or individually to deliver and maintain a high standard of service in every aspect of a retail
shop. Possessing the necessary enthusiasm, drive and motivation required to achieve
maximum sales in a retail environment. Can communicate effectively with people from
diverse backgrounds
Now looking for a new and challenging position, one which will make best use of my existing skills and
experience and also further my career development.
WORK EXPERIENCE
- adidas Group
Sales Associate: from Feb. 2008 - Nov. 2008
Store Supervisor: from Nov. 2008 - Apr. 2011
Store Manager: from Apr. 2011 – present
In addition to
People Developer: from June. 2012- Mar 2014
In Store Trainer: from Mar 2014- present, in aGRU as a part of SHINE Project
Duties as Sales associate
¬ Passionately inspiring consumer loyalty to the brand
¬ Diligently executing store operations, with a special focus on selected functional areas
¬ Providing support and feedback to Retail Professionals
¬ Identify sales and KPI improvement opportunities and communicate suggestions to store
management to address them and drive commercial success
¬ be a resource for Retail Professionals in dealing with complex customer service situations
¬ be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
¬ Adhere to all established policies and procedures
¬ Execute and maintain established Visual Merchandising and In-Store Communicatio
standards
¬ complete cash register transactions quickly and accurately
¬ Minimize loss in both, the stockroom and the sales floor
¬ Seek coaching and learning opportunities to continually improve my performance
2. Duties as Store Supervisor
¬ Meeting or exceeding sales and KPI targets for a defined area within the store
¬ Coordinating team members to provide a leading shopping experience
¬ Assuming Store Manager responsibilities in the absence of the Store Manager
¬ Coach and motivate individuals within your assigned area to maximize their performance
¬ Execute all applicable loss prevention procedures
¬ Maintain a safe and productive shopping and working environment
¬ Support the recruitment, onboarding and training of store team members
¬ Manage merchandise delivery processing on the same day it arrives
¬ Guide and train all team members within your assigned area on Foundational and Seasonal Brand and product
knowledge
¬ Coordinate team members to consistently execute and maintain established Visual Merchandising and
In-Store Communication standards in your assigned area
¬ Supervise and coordinate the team to ensure all customers receive an optimal service level at all times
Duties as Store Manager
¬ Meeting or exceeding store sales and profit targets
¬ Managing all resources within the store to provide customers with a leading shopping experience
¬ Driving the proper execution of established policies, procedures, initiatives and directives
¬ Take full ownership of the store and its commercial success
¬ Analyze relevant data to probe and challenge the status
¬ Address identified improvement areas, involving the District Manager or other Retail Back Office partners as
needed
¬ Drive continuous improvements in the store’s sales, productivity and profitability
¬ Ensure the legal and financial integrity of the store
¬ Lead service by example, maximizing the amount of time spent selling and leading team members on the
sales floor
¬ Ensure there is always a manager on duty on the sales floor, focusing team members on the customer and on
selling when i are not able to assume the responsibility myrself
¬ Schedule staff so as to properly serve customers drives sales and execute tasks
¬ Manage the recruitment and training of store team members
¬ Ensure all HR policies and procedures are adhered to
¬ Create a high performance culture by setting clear expectations, analyzing performance and giving
Appropriate and prompt feedback, including actively managing poor performance
¬ Work with the District Manager to identify and develop select strong performers with potential for growth
along the Retail Field Career Ladder
¬ Share best practices to drive the collective performance of all district stores
¬ Complete all applicable training programs and effectively apply the learning on the job
¬ Seek coaching and learning opportunities to continually improve my performance
3. Duties as In-Store Trainer
- On-Boarding Process- A one-month training program designed to incubate new hires and provide them
with the basic skills required for their selling career.
- Core Training- builds knowledge and skills needed throughout the Retail Field Career Ladder steps,
encapsulated in the Retail University training programs
- Seasonal Training- builds knowledge and skills needed during a limited time period, e.g. a specific
product launch or sales campaign.
- Ad-hoc Training- Tailored training programs designed to address certain skills
ACADEMIC QUALIFICATIONS
From aGRU (adidas Group Retail University)
1- Leveraging People. 2- Preventing and Handling Injuries.
3- Responding to Emergency Situations. 4- Safety and Security basics.
5- Advanced Customer Service Skills 6- Advanced Store Operations
7- Special Situations and Adv. Selling Skills 8- Giving and Receiving Feedback
9- Retail KPIs and Math 10- Training Retail Professionals
11- Communication Skills 12- Time Management
13- Global STA Wall Profitability 14- Global STA Commercial Probing
15- Visual Merchandise standards and guidelines
*STA (Sweat The Assets)
ACADEMIC QUALIFICATIONS (Following)
I. Leadership Diploma
II. Retail Management Diploma
III. Train The Trainer Work Shop
IV. In Store Trainer Certification
V. ICDL certificate: from Ministry of defense IT Institute
EDUCATION
Graduated from Ain Shams University - Faculty of commerce – Bachelors' of Business administration
4. LANGUAGE SKILLS
Arabic: Native Tongue
English: Good command of spoken and written
Germany: a little
PERSONAL INFORMATION
Date of birth: 05/01/1985
Nationality: Egyptian Marital
Status: Married
Military Status: Exempt