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What Does a Product Manager Do?


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Short deck summarizing role of Product Manager I created & delivered to my company in 2013.

Published in: Marketing

What Does a Product Manager Do?

  1. 1. What does a Product Manager do? Anthony Mitchell
  2. 2. Outline > What is Product Management? > What does a Product Manager do? > How do Product Managers succeed? > What does it take to be a Product Manager? > Bonus Question*
  3. 3. What is Product Management? Hint:The goal of Product Management is to avoid this scenario
  4. 4. What is Product Management? >Product Management is both a strategic and business-oriented role, focused on delivering solutions to market needs. >Identify profitable opportunities that meet market needs >Define then deliver products & solutions that meet those needs >Launch products & solutions into the market >Oversee products in the market >Sunset products that no longer meet market needs
  5. 5. Product Launch Knowledge Management & Training Client Services Product Marketing Product Develop- ment Quality Assurance Risk Manage- ment Market Analysis Product Documentation Implementation & Project Mgmt Client Support Tools, Systems, Process Validation Marketing Consulting Services Reporting/ Analytics Roadmap Planning Regulatory Concerns Release Planning Training Coding and Testing Sales Story Development/ Backlog Beta Clients Customers Business Strategy Business Analyst Input What does a Product Manager do? Must meet market needs and actually make it to market
  6. 6. What else does a Product Manager do?  Generates & nurtures sales leads  Manages company & product brand  Responsible for the profit & loss of the product  Brings new products to life... maximizes profits in existing products...retires unsuccessful products  Champions the product, internally and externally
  7. 7. How do Product Managers succeed? People Processes Tools
  8. 8. People Product Management Sales Finance Customer Service Operations Engineering R&D Legal Marketing Success Factors: > Communication > Trust > Accountability Product Managers are the glue that hold it all together
  9. 9. Product Lifecycle Management Process Vision Concept Planning Design Develop- ment Verification &Validation Release & Launch Support Patch Mgt. Retirement
  10. 10. KeyTools for Product Managers ALMTool Launch Plan Scorecards Meetings
  11. 11. What does it take to be a Product Manager? Domain Knowledge PLM Functional Skills Industry Knowledge Communication Skills Innovation Orientation Business SkillsIntegrity Self Confidence Networking & Influencing Ability Customer Orientation Decision Making Skills Multitasking is in our DNA
  12. 12. Who wants to be a Product Manager? *Bonus Question