1. ANTHONY MARC ROSALES
210 954-0727
ANTHONYMROSALES@GMAIL.COM
Well rounded and adaptable business leader with a proven history in operations
management, business development, and marketing budgets. Demonstrated leadership
ability and creative problem solving resulting in exceptional customer service and market
share growth. Areas of expertise include: customer relations, sales and marketing
management, written communication skills, team and leadership development, project
management, process improvement, allocation reports, training administration and
consumer trend analysis. A team oriented professional skilled at corporate product brand
marketing programs.
PROFESSIONAL STRENGTHS
Customer Relations Operating Procedure Compliance Customer Support
Reasoning Ability Marketing Budgets SAP/ERP Systems
Account Management Project Management Digital Marketing
Leadership Development Multi-Tasking Product Promotions
Marketing Programs Social Media Brand Awareness
Merchandising Public Relations Management Skills
SELECTED ACHIEVEMENTS
Customer Relations.
Trained, developed and motivated manager and employee team to deliver outstanding
service in a fast-paced environment. RESULTS: Consistently achieved a 99.90% in 2015 for
CTP’s. Company standard for ‘’Customer Touchpoints” is 96.00%.
Business Development.
Tasked to change an underperforming banking center and establish relationship with Wal-
Mart management and human resource department. RESULTS: By installing an instore
marketing campaign and an aggressive cross-selling technique, increased account
production by 25%. Achieved account goal every month. Branch was back on pace to
achieve yearly goal of 1200 accounts.
Developed two minute pitch to Wal-Mart associates in accordance with Wal-Mart
guidelines. RESULTS: Relationship with Wal-Mart was improved with 15-20 % of account
goal was achieved due to Wal-Mart associates and new hires.
Account Management.
Actively led a marketing campaign at Cricket wireless locations and Smile Kings dental
office. RESULTS: On any given offsite marketing campaign we would open 10 -16 accounts.
This accounted for another 15% of branch account goal.
Influenced the acquisition of new accounts. An aggressive cross selling campaign was
implemented at the teller line and was achieved through intense training, role playing in
the standard and practices of the processes necessary for success in the in-store channels

2. at Woodforest National Bank. RESULTS: Customer relations and account acquisition was
improved.
Leadership, Mentoring, Training.
Provided superior leadership as a Branch Manager. Mentored peers on how to best
structure proposals, handled challenging customer situations and trained new employees
in sales process and methods. RESULTS: Fostered the success of multiple managers and
assistants manages running their own branches and was instrumental in their ability to
surpass their accounts goal and quotas.
Alignment with Corporate Vision.
Demonstrated core values of integrity, customer service, accountability, teamwork and
innovation, and was asked on a regular basis to take on new projects to participate in the
development of new marketing campaigns and turnaround relations with Wal-Mart
management. RESULTS: Recognized and valued for modeling corporate values and,
consistently achieved our account goal.
Woodforest National Bank 2005 - 2015
Branch Manager 2008 – 2015
Assistant Branch Manager 2006 - 2008
Manager in Training 2005 – 2006
The Room Store 2004 - 2005
Sales Consultant 2004 – 2005
EDUCATION/PROFESSIONAL CERTIFICATIONS
Bachelor of Business Administration (Marketing) Southwest Texas State University
American Marketing Association
 Digital Content Marketing
 Email Marketing
 Social Media
 Mobil Marketing
PROFSSIONAL DEVELOPMENT/COMMUNITY SERVICE
Board member: Building for Hope San Antonio, TX
Volunteer: Food Bank of San Antonio San Antonio, TX
Volunteer: The Kitchen Pantry New Braunfels, TX
Financial Literacy Instructor: Seton Home San Antonio, TX
Volunteer: Boys and Girls Club Fredericksburg, TX