4. 8 Rules of Social Journalism
1. Respond to replies, comments and
questions (especially questions)
everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
5. 8 Rules of Social Journalism
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent
8. Don't just push your content out,
share other links too
7. Tweeting with Meaning
• Post links w/ comment or question, not
headline
• Monitor the people you cover
• Crowdsource stories by asking for info
• Quickly find witnesses, info with search
• Live report from the scene of a news
event
• Show off your work
8. Search Tweeps & Content
• Search by keywords, location, time
• Search before the stream is
overtaken by reaction
14. Who you should follow
• Your competitors
• People in your field of interest/beat
• Popular people in your local/topical
Twittersphere
• Those who reply to you
• Those who re-tweet, share your links
15. Finding who to follow
• By subject/location: Twellow.com,
Wefollow.com
• Muckrack.com (for finding
journalists)
• Look at others’ follows/followers
• Spy on Twitter lists
• Listorious.com
19. Profiles Pages
• One place to manage • Completely separate
everything presence from profile
• Control your privacy • Completely public
• Timeline design with • Timeline design with
large image large image
• Could mix personal/ • Detailed analytics to
professional see who visits
20. Going Public On Facebook
• Turn on Subscriptions: Anyone can read
your public posts
• Set up a vanity url at facebook.com/
username
• Add your job history and a snappy bio to
About section (and make it public)
27. Whatever You 'Like'
• What would you share on Facebook?
• Ask questions, feature the responses in
stories
• During news, you can't overpost
• Photos and videos work well
29. Wording Matters
• Posed Questions +64%
• Call to read or take a closer look
+37%
• Personal reflections +25%
• Clever, catchy tone +18%
% more feedback over average
Source: Facebook
31. About Google+
• Not as much engagement as others
• Major effect on search, so set up
Google Authorship
32. News orgs &
• Pinterest is #3 after Facebook and
Twitter in users
• Fastest growing website in the U.S.
• Largely female user base – a group
we want to better reach
• Can repin readers’ submissions,
collaborate on boards
39. Metrics That Matter
• How many story ideas were inspired by
what you read on social media?
• How many sources did you find on
social media?
• How many times did people share or
retweet your message?
• How many sites/blogs linked to you?
40. Set up your alerts
google.com/alerts
Eliminate results from your company site:
"first last" -yoursiteurl.com
41. THANKS!
Mandy Jenkins
mjenkins@digitalfirstmedia.com
@mjenkins
Blog: Zombiejournalism.com
These slides & more at
slideshare.net/mandyjenkins