A presentation aimed at young journalists in India about how social media has changed the journalism industry and what lies ahead for journalism jobs. Delivered in September 2014.
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Blogs have bee around a long time – they started the change. Independent activists and journalists had a place to easily publish online.
2009 – it was groundbreaking that a guy on a ferry, Janis Krums, tweeted this image of the plaen going down in the Hudson river – it was everywhere. It broke the news.
This is a map of Facebook activity – FB, Twitter, Youtube gives a platform for anyone to get their work out there.
HuffPost and Buzzfeed growing worldwide, both opening India sites
LinkedIn has already done this, there’s always rumor that Facebook and Twitter will follow.
How Propublica uses it
Link through to Asissted Living Survey
Foreclosure project
BB getting around Thailand governtment crackdown on foreign news site access by publishing BBC Thailand to FB. Also: CJs using WeChat to get around censorship in China
Activists, NGOs and journalists are able to quickly shoot/report and get it on the web, where it is amplified around the world. My company, Storyful, specializes in finding their stories, verifying them and getting them to bigger media orgs. We wouldn’t know much about what is going on in Syria, Iraq or Gaza if not for citizen journalists.
Even non-journalists can be found as eyewitnesses a lot easier
What we learn from their Facebook use, site browsing data, etc. Not to mention what they tell us.
BBC and others using chat apps to distribute news and get reactions. (WhatsApp for BBC and India elections,
Social media allows individual journalists to build their brands (focus on Times of India’s weird account onwership policy and how it differs from U.S.)
- Wall between business side and news side
- Walls between competitors - to be relvant on social, we have to link to one another, give credit to their stories, its easier to be called on it. (note the Hindu’s polic on not sharing competitors links)
- Walls between professionals and citizen journalists
Everyone wants explainers, interactive graphics and stunning visuals (they do well on social media)
- show charts in tweets
- 538 and the Upshot
In India, data journalism, and thus interactive graphics, is still trying to gain a foothold in newsrooms. There’s a lot of data, but few are doing something with it. Huge growth opportunity
New and growing roles for social media experts and audience development editors (see NYT hire)
The money had to come from somewhere, so some of this growth has led to cuts in many places of editors, loss of many copyeditors, anyone associated with print.
his is a time of huge opportunity for young journalists and those with digital skills
- Talk about your own career
- Needs for digital managers have led to more leadership opportunities for young journalists