This document provides information about Karen Bomm and her social media presence and expertise. It discusses how conversation marketing can change brand and customer relationships. It provides tips for developing a social media presence including being authentic, understanding privacy, and determining your role. The remainder of the document consists of sample social media posts and references with images, hashtags, and links to be used across Facebook, Google+, Twitter, and LinkedIn.
8. • Build your social
persona around who
you are;
• Be Authentic;
• Understand it is okay
to retain your privacy;
• Determine what role
you want to play in
your social media.
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18. • Start Early 90-60-30-30-60-90
• Commit to posting everyday
• Know yourself
• Connect to others
• Pace yourself
• Attract like-mindedness
• Create your culture
• Create, build, & manage a group(s)
• Engage with support & value
• Create quality content
• Have a call to action
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20. .com
Notes: Define your PPT for Facebook (including slides for Fan Page, Versus
Vanity/Celebrity Page versus Personal Pages etc.), Google+ (Personal versus
Page), Twitter. Consider a separate PPT for LinkedIn posts (Personal & Business).
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Notes: A new slide for each post. If you post once a day, one slide per day.
25. SendDate or Date Posted: Oct. 28th , 2015
Image File Name: aBTS_Kangen_Ginny_Joyce
URL Trackers -
• Facebook Personal Page Post:
https://www.facebook.com/ABeanStalkSocial/photos/pb.277304602346377.-
2207520000.1455998758./883865208356977/?type=3&theater
• Google+ Page Post:
https://plus.google.com/photos/photo/106490468442579703284/6210658105667055890
Message: #Relationships are the #fuel to building a better business
Hashtags: #jumpnbeans
URL used in Post: http://www.inc.com/guides/201101/how-to-build-better-business-relationships.html
Subject (if it applies): “All lasting business is built on friendship.” ~ Alfred A. Montapert
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Post
reference info
includes the
layers of
images
Quote
Picture
LOGO
26. SendDate or Date Posted: Nov. 2nd, 2015
Image File Name: aBTS_Coffee_Woman_Begin_Week_With_Success_Social_Media
URL Trackers -
• Facebook Author Page Post:
https://www.facebook.com/ABeanStalkSocial/photos/pb.277304602346377.-
2207520000.1456072136./885957058147792/?type=3&theater
• Google+ Page Post:
https://plus.google.com/photos/photo/106490468442579703284/6212627940528377058
Message: How do you begin your week?
Hashtags: #jumpnbeans
URL used in Post: http://abeanstalksocial.com/are-you-passionate-about-your-business/
Subject (if it applies): Begin each week assuming Success!
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Post
reference info
includes the
layers of
images
Quote
Picture
LOGO
27. SendDate or Date Posted: Nov. 23rd , 2015
Image File Name: aBTS_Henry_Theorea_Quote_Win
URL Trackers -
• Facebook Business Page Post:
https://www.facebook.com/ABeanStalkSocial/photos/pb.277304602346377.-
2207520000.1455998756./894336060643225/?type=3&theater
• Google+ Page Post:
https://plus.google.com/photos/photo/106490468442579703284/6220328850160171842
Message: 8 great #Entrepreneurial #Success #Stories
Hashtags: #jumpnbeans
URL used in Post: http://www.entrepreneur.com/article/243099
Subject (if it applies): “Success usually comes to those who are too busy to be looking for it.” ~ Henry
David Thoreau
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Post reference info
includes the layers of
images
Quote
Picture
LOGO
28. SendDate or Date Posted: Jan. 8th, 2016
Image File Name: aBTS_World_Spark_Book_Quote
URL Trackers -
• Facebook Author Page Post: https://www.facebook.com/308073642718349/photos/pb.308073642718349.-
2207520000.1456010213./470717199787325/?type=3&theater
• Google+ Page Post:
https://plus.google.com/photos/photo/106490468442579703284/6237471808893894610
Message: Top 20 books for Marketers for 2016:
Hashtags: #WUVIP
URL used in Post: https://business.linkedin.com/marketing-solutions/blog/2/20-books-every-marketer-should-
read-in-2015?u=0
Subject (if it applies):
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Post
reference info
includes the
layers of
images
Quote
Picture
LOGO
30. “Social Media allows us to behave
in ways that we are hardwired for
in the first place – as humans.
We can get frank
recommendations from other
humans instead of from faceless
companies.”
The Hyper-Social Organization: Eclipse Your
Competition by Leveraging Social Media
Francois Gossieaux provided an excellent
explanation when he said:
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