Branding and Social Media for Beat Reporters


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Branding and Social Media for Beat Reporters

  1. 1. Journalism, Branding & Social Media Mandy Jenkins @mjenkins mjenkins@digitalfirstmedia.comLANG Extravaganza, March 2012
  2. 2. Dont Be This Guy
  3. 3. 8 Rules of Social Journalism1. Respond to replies, comments and questions(especially questions) everywhere2. Be transparent in all you do3. Ask for help when you need it4. Be thankful
  4. 4. 8 Rules of Social Journalism5. Make corrections quickly and publicly6. Address criticism without spats7. Be consistent8. Dont just push your content out, share otherlinks too
  5. 5. Twitter forJournalists
  6. 6. Not just what you had forbreakfast...● Post links w/ comment or question, not headline● Monitor the people you cover● Crowdsource stories by asking for info● Quickly find witnesses, info with search● Live report from the scene of a news event● Show your work
  7. 7. Its All About Who You Follow
  8. 8. Who you should follow● Your competitors (& bloggers too)● People in your field of interest/beat● Popular people in your local/topical Twittersphere● Those who reply to you● Those who re-tweet, share your links
  9. 9. Finding who to follow● By subject/location:,●● (for finding journalists)● Look at others’ follows/followers● Spy on Twitter lists●
  10. 10. Build Twitter ListsMake sense of incoming tweetsLists to build:● Sources● Others reporting on your beat● Coworkers
  11. 11. Search Tweeps & Content● Search by keywords, location, time● Follow those you reach out to
  12. 12. When You Find Leads● Connect with eyewitnesses, get contact info● Follow who you reach out to● Have them wait for a reporter on scene● Verify!
  13. 13. Twitter Chats
  14. 14. Journalists on Facebook
  15. 15. Profiles Pages● One place to manage ● Completely separate everything presence from profile● Control your privacy ● Completely public● Timeline design with ● Timeline design with large image large image● Could mix ● Detailed analytics to personal/professional see who visits
  16. 16. Going Public On Facebook●Turn on Subscriptions: Anyone can read your public posts●Set up a vanity url at facebook. com/username● Add your job history and a snappy bio to About section (and make it public)
  17. 17. Build Friends Lists
  18. 18. Build Interests Lists
  19. 19. Custom Privacy Settings
  20. 20. Target updates
  21. 21. Customize Who SeesPhotos
  22. 22. Keep Your Friends Private
  23. 23. Everyone Sees It Differently
  24. 24. Create An Engaging Presence Take advantage of timeline with photos, milestones and videos
  25. 25. Milestones
  26. 26. Whatever You Like● What would you share on Facebook?● Ask questions, feature the responses in stories● During news, you cant overpost● Photos and videos work well
  27. 27. Tell Your Story Here● Write short stories and updates apart from your stories or blog right on Facebook● You have a lot of space, so go for it!● Tag those involved
  28. 28. Tell Your Story Here
  29. 29. Mix it Up
  30. 30. Wording Matters ●Posed Questions +64% ●Call to read or take a closer look +37% ●Personal reflections +25% ●Clever, catchy tone +18%% more feedback over averageSource: Facebook
  31. 31. Images Matter
  32. 32. ●Connect with sources ●Find new sources throughconnections, groups ●Discussions help find experts ●Check updates, slides, travel ●Search by location & keyword
  33. 33. Google+: Do It For The SEO
  34. 34. Primp that Profile
  35. 35. Link Up To Google NewsUnder your profile settings: ● Add the email address linked to your byline on your website ● Make sure your workplace/title are public ● Link to your blog, articles ● Link to other social accounts
  36. 36. Make Circles to FollowSources
  37. 37. Interviews, Chats by G+ Hangout
  38. 38. FollowTrends, TrackNews
  39. 39. Set up your results from your company site:"first last"
  40. 40. Get Listed:
  41. 41. Monitor Measures your "reach", youroutput, who you Twitter followers,influential tweets Your best tweets,times to tweet
  42. 42. THANKS! Mandy Jenkins @mjenkins Blog: Zombiejournalism.comThese slides & more at slideshare. net/mandyjenkins