Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Social Media is Shaping Business

861 views

Published on

A presentation aimed at business owners and marketing strategists in India about how social media has changed the customer-business relationship and what lies ahead for all industries in the field. Delivered in September 2014.

Published in: Business
  • Be the first to comment

  • Be the first to like this

How Social Media is Shaping Business

  1. 1. Photo by kevin dooley - Creative Commons Attribution License https://www.flickr.com/photos/12836528@N00 Created with Haiku Deck
  2. 2. Photo by bunchofpants - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51035580274@N01 Created with Haiku Deck
  3. 3. Credit: SparkFreedom
  4. 4. Photo by otodo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/38235797@N03 Created with Haiku Deck
  5. 5. Photo by lonely radio - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/31331368@N00 Created with Haiku Deck
  6. 6. Photo by damiengabrielson.com - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41819939@N00 Created with Haiku Deck
  7. 7. Photo by Mukumbura - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/11738433@N03 Created with Haiku Deck
  8. 8. Photo by Jon Wiley - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/61436699@N00 Created with Haiku Deck
  9. 9. Photo by amphalon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72427312@N00 Created with Haiku Deck
  10. 10. Photo by photophilde - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/82182478@N00 Created with Haiku Deck
  11. 11. Photo by Jhong Dizon | Photography - Creative Commons Attribution License https://www.flickr.com/photos/27636029@N05 Created with Haiku Deck
  12. 12. More than 19M YouTube views and 1M in sales for Orabrush
  13. 13. Orobrush fan parodies and videos
  14. 14. User-suggested recipes from Coconut Bliss
  15. 15. Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46527925@N04 Created with Haiku Deck
  16. 16. Oreo’s media-centric tweets
  17. 17. Photo by ahh.photo - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/51052219@N00 Created with Haiku Deck
  18. 18. Photo by MyTudut - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/48450255@N08 Created with Haiku Deck
  19. 19. Carpenter Ana White’s blog
  20. 20. Klout.com
  21. 21. The Usual Suspects • Fans/followers • Retweets/shares • Replies/comments • UGC submissions • Reach • Klout Score Real Indicators • Intended audience acquired • Reader -> Customer • Conversations generated • Reader -> Participant • New sources acquired • Gains made
  22. 22. Photo by ianmunroe - Creative Commons Attribution License https://www.flickr.com/photos/86838704@N00 Created with Haiku Deck
  23. 23. Mandy Jenkins mandyjenkins@gmail.com @mjenkins MandyJenkins.com These slides & more at slideshare.net/mandyjenkins

×