This document summarizes a workshop on using social media to advance one's career. It discusses starting with establishing profiles on key social media sites like LinkedIn and Twitter. It also discusses how to build a network on these sites by connecting with colleagues, joining groups, following companies, and endorsing others. The document provides tips for getting known on these sites by liking and commenting on others' posts, creating one's own content, and crowdsourcing research. More advanced strategies discussed include starting a blog, becoming an expert on Quora, editing Wikipedia, and sharing one's work.

1. WORKSHOP:
ACE Women’s Network Event: Using
Social Media to Advance your Career
December 5, 2014

2. SOCIAL MEDIA & MY CAREER
• Began my PR career B.I.
(before the Internet)
• Founded PR firm in 1998 A.I.
• In 2008 the landscaped
shifted
– Adapt or die
– 6 years & 10,000 Tweets
later….
– I’ve learned some things

3. SOCIAL MEDIA & YOUR CAREER
Approach it as social networking:
1. Meet and influence hundreds more
people
2. Stay in touch and top of mind with them
3. Share your expertise and contribute
your knowledge more widely than ever
4. Crowdsource your research and ideas

4. SOCIAL MEDIA & YOUR CAREER
5. Discover the challenges &
opportunities others face in your
field
6. Accelerate your knowledge of
emerging trends & ideas
7. Learn how others are using social
media and adopt strategies you like
(the more you use it, the better you
get)

5. 1. WHERE TO START: YOUR PROFILES
#1
#2

6. 1. WHERE TO START: YOUR PROFILES
#1
#2
#3
#4

7. 1. WHERE TO START: YOUR PROFILES
#3
#1
#2
#2

8. 1. WHERE TO START: YOUR PROFILES
#3
#1
#2

9. 2. BUILD YOUR NETWORK
#1
#2

10. 2. BUILD YOUR NETWORK

12. 2. BUILD YOUR NETWORK
#1
#2
#3

13. 2. BUILD YOUR NETWORK
#1

14. 2. BUILD YOUR NETWORK

15. 3. KNOW & GET KNOWN
• Favorite Tweets you like
• ReTweet (RT)
• Reply to others’ Tweets
• Respond when others Mention you
• Start conversations

16. 3. GET KNOWN
• Start IRL (In Real Life)
• Link in with new professional
connections within a day or
two of meeting
• Follow LinkedIn’s
recommendations
• Connect with people you may
know / wish to follow
• Join Groups
• Relevant to your work or
area of expertise
• Follow Company Pages
• Example: employers you
are interested in
• Endorse colleagues for
their skills or recommend
a colleague
• Earns you endorsements &
recommendations

17. 3. GET KNOWN
• “Like” and comment on
posts by others
• These show on LinkedIn’s
home page
• Post your own content on
LinkedIn
• Publications
• Conferences
• Work experiences
• Awards & honors

18. 3. GET KNOWN
• Create a Klout profile

19. 3. GET KNOWN

20. 4. NEXT LEVEL: START A BLOG

21. 4. NEXT LEVEL: BE A QUORA EXPERT

22. 4. NEXT LEVEL: EDIT WIKIPEDIA

23. 4. NEXT LEVEL: SHARE YOUR WORK

24. 4. NEXT LEVEL: CROWDSOURCE YOUR
RESEARCH

25. 5. ETIQUETTE & OTHER QUICK TIPS
• Don’t:
– Post embarassing or
unflattering content
– Complain, kvetch
– Harp on political or
religious topics
– Go beyond friendly
social sparring
– Be glaringly self
promotional
• Do:
– Use tools like Hootesuite,
TweetDeck, Bit.ly
– Set goals and be
intentional
– Keep Tweets short to
encourage RTs
– Respond to Likes &
Comments because the
algorithms like that
– Focus on quality over
quantity

26. SOCIAL MEDIA & YOUR CAREER
Use it to:
• Expand your network &
influence
• Form new professional
relationships
• Keep you current
• As a platform for your
expertise
• Crowdsource your research

27. QUESTIONS
JULIE WRIGHT
President
(W)right On Communications, Inc.
T: (858) 755-5411
E: jwright@wrightoncomm.com
www.wrightoncomm.com
http://about.me/juliewright