Community engagement and how to do it


Published on

Getting beyond the buzzwords, we review tools and general practices to make community engagement easier and more efficient at news operations.

Published in: Self Improvement
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Tell TBD's story Community engagement team
  • Show
  • Don't get multiples Bonus in fan pages
  • Google alerts
  • Go to
  • show form creation
  • is it possible on your site? This doesn't always work
  • To improve dialouge past the riffraff, go out on your own
  • How many are on a niche site or blog now?
  • West Settle blog: Can be on or off your employers site Closed or open On your own or with a group * Tell your blog story
  • Talk about Dan's site Social journalism group on FB DKS group on Yahoo
  • It's as much or as little as you can do.  Can help organize your beat get ongoing ideas Build a base of sources Can be part of your daily workflow
  • TBD meetups Monica Guzman's regular meetups
  • TBD and Patch doing this
  • Journal Register Co. Expansion plan newsroom in library rumor
  • Community engagement and how to do it

    1. 1. Beyond the Buzzwords Mandy Jenkins @mjenkins, #kipcamp    Community Engagement  and How it Works
    2. 2. What is community engagement?
    3. 3. What is community engagement? <ul><li>Online and offline efforts to bring readers into the newsgathering process and closer to those reporting the news. </li></ul>
    4. 4. Why do it? <ul><ul><li>Build long-lasting relationships with readers and sources </li></ul></ul><ul><ul><li>Brand loyalty </li></ul></ul><ul><ul><li>Create an eager network of reliable tipsters </li></ul></ul><ul><ul><li>Be transparent about how we do our jobs </li></ul></ul>
    5. 5. You may already be doing this.... <ul><ul><li>Twitter and/or Facebook updates </li></ul></ul><ul><ul><li>“ Tell us” in the paper, on TV, etc. </li></ul></ul><ul><ul><li>In-story polls </li></ul></ul><ul><ul><li>Chats </li></ul></ul><ul><ul><li>Comments on on-site stories and blogs (*shudder*) </li></ul></ul>
    6. 6. How's that going?
    7. 7. Don't be one-way
    8. 8. Rules of Engagement <ul><ul><li>Answer all questions </li></ul></ul><ul><ul><li>Address criticism (without spats) </li></ul></ul><ul><ul><li>Publicly or privately respond </li></ul></ul><ul><ul><li>Share good responses </li></ul></ul><ul><ul><li>Publicly correct yourself </li></ul></ul><ul><ul><li>Always acknowledge news tips </li></ul></ul>
    9. 9. Agenda, of sorts <ul><ul><li>Get more use out of Twitter and Facebook </li></ul></ul><ul><ul><li>Better on-site engagement </li></ul></ul><ul><ul><li>Establishing your own place </li></ul></ul><ul><ul><li>Real Life Engagement </li></ul></ul>
    10. 10. Twitter & Facebook Are you really connecting?
    11. 11. Powered by relationships <ul><li>You follow </li></ul>They follow
    12. 12. Twitter: Find the right crowd <ul><li>Find accounts by their areas of interest:  </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Find accounts using Twitter lists: </li></ul><ul><li> </li></ul><ul><li>Lists of those you follow  </li></ul>
    13. 13. Twitter: <ul><ul><li>Search by  keywords, location, time </li></ul></ul><ul><ul><li>Reach out for more info </li></ul></ul><ul><ul><li>Follow who you reach out to </li></ul></ul>
    14. 14. Twitter: Don't be a news robot <ul><ul><li>Be personable.  </li></ul></ul><ul><ul><li>Tweet more than your links </li></ul></ul><ul><ul><li>Re-tweet, don't re-write </li></ul></ul><ul><ul><li>Openly engage strangers </li></ul></ul><ul><li>Most importantly:  </li></ul><ul><li>Respond to people </li></ul>
    15. 15. One account vs Fan pages
    16. 16. Facebook: Find the right crowd <ul><ul><li>Search public groups and pages </li></ul></ul><ul><ul><li>Reach out with private messages </li></ul></ul><ul><ul><li>Don't be a creeper </li></ul></ul>
    17. 17. Search Facebook <ul><ul><li> </li></ul></ul><ul><ul><li> / </li></ul></ul>
    18. 18. Take conversation to them <ul><ul><li>Comment on other blogs/stories in your field </li></ul></ul><ul><ul><li>Talk with those talking about you </li></ul></ul>
    19. 19. Everyday stuff
    20. 20. Curate your expertise <ul><ul><li>Show your research as you go </li></ul></ul><ul><ul><li>Save links to read later </li></ul></ul><ul><ul><li>Share what you're reading </li></ul></ul>
    21. 21. Tools to try <ul><ul><li>Diigo </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Google reader </li></ul></ul><ul><ul><li>Furl </li></ul></ul><ul><ul><li>Twitter/Facebook </li></ul></ul>
    22. 22. Share curation Bonus! Use a bookmarking site to organize & embed your shared link roundups .
    23. 23. Tools for Engagement New ways to do the same old stuff
    24. 24. Storify: Add readers to your story <ul><ul><li>Curate tweets, Facebook statuses, Flickr, YouTube </li></ul></ul><ul><ul><li>Add documents, story elements </li></ul></ul><ul><ul><li>Reaction stories, Twitter fights, a dramatic event through others' words </li></ul></ul>
    25. 25. Suggestion box > Polls <ul><li>All Our Ideas : &quot;Suggestion box for the digital age&quot; </li></ul>Example
    26. 26. Google Forms > &quot;Tell Us&quot; <ul><ul><li>Exists in Google Docs </li></ul></ul><ul><ul><li>Embeds on your site </li></ul></ul><ul><ul><li>Feeds into a spreadsheet </li></ul></ul><ul><ul><li>Can gather info privately or anonymously </li></ul></ul>
    27. 27. Crowdsourced map : Google
    28. 28. Crowdmapping <ul><ul><li>Free </li></ul></ul><ul><ul><li>Lives online </li></ul></ul><ul><ul><li>People submit on-site, by Twitter or text </li></ul></ul><ul><ul><li>Quick to set up </li></ul></ul>
    29. 29. Conversation > Comments <ul><li>Engage with readers, control the conversation </li></ul>
    30. 30. Clear out the riffraff Beat blogs and niche networks
    31. 31. Why get your own site? <ul><ul><li>Brand yourself as an expert </li></ul></ul><ul><ul><li>Connect with those who care about your area of interest </li></ul></ul><ul><ul><li>Transparency in your story process </li></ul></ul><ul><li>NOT to get page views </li></ul>
    32. 32. Beat Blogs <ul><li>..a regular flow of reporting, resources and commentary in a focused area.   </li></ul><ul><li>Can be geographical , topical , activity-based or somewhere in between. </li></ul><ul><li>Source: </li></ul>
    33. 33. Private networks <ul><ul><li>Message boards </li></ul></ul><ul><ul><li>File/link sharing </li></ul></ul><ul><ul><li>Limited access </li></ul></ul><ul><li>Tools </li></ul><ul><li>Facebook Groups </li></ul><ul><li>Google Groups </li></ul><ul><li>Yahoo Groups </li></ul><ul><li> </li></ul>
    34. 34. Don't freak out
    35. 35. Connect IRL Seriously!
    36. 36. Remember real life? <ul><ul><li>Connect with your readers </li></ul></ul><ul><ul><li>Have sources meet one another & readers </li></ul></ul><ul><ul><li>Get story ideas </li></ul></ul><ul><ul><li>Get feedback on your work </li></ul></ul>
    37. 37. Hosting Meetups <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>* More: Google Monica Guzman for info on her meetups </li></ul>
    38. 38. &quot;Office Hours&quot; <ul><ul><li>Unplanned meetups outside the office </li></ul></ul><ul><ul><li>Announce it on Twitter, Facebook or in a story </li></ul></ul><ul><ul><li>Have it somewhere public </li></ul></ul><ul><ul><li>Make yourself available </li></ul></ul>
    39. 39. Experiments in engagement <ul><li>Newsroom Cafe (Register Citizen) </li></ul><ul><li>Newsroom, cafe, citizen journalism classes, computer lab, library </li></ul>
    40. 40. How will you engage?
    41. 41. You're done! Mandy Jenkins @mjenkins