Digital Challenges and Opportunities in Community News


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These are slides for a workshop on digital tools for small newsrooms.

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  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • Digital Challenges and Opportunities in Community News

    1. 1. Digital Challenges and Opportunitiesin Community News Steve Buttry Texas Center for Community Journalism March 7, 2013 #tccj
    2. 2. Read more about it•••• @stevebuttry
    3. 3. What obstacles hinder your organization’s digital development?
    4. 4. How much of your attention isfocused on reaching and serving your community’s digital audience?
    5. 5. Class of ‘72 is on Facebook
    6. 6. Why digital is important• Print audience will only decline• Digital audience will only grow• Rural connectivity will only grow• You can’t afford to wait till print is gone• Digital disruptors will target your community
    7. 7. Digital tools to try• Facebook• Twitter• Video• Storify• Maps (if we have time)
    8. 8. engagementPhotos engage better than updates
    9. 9. engagementStart conversations (not headlines)
    10. 10. Why engage w/o link?• Question invites conversation better than link• Engagement w/ question boosts views/engagement on subsequent links• Builds brand• Do you enjoy conversation w/ people always calling attention to themselves?
    11. 11. Reasons to master• More people in your community read Twitter than you think• They’re younger than newspaper readers• Produces content for your website• Changes your newsroom culture• Twitter rocks on breaking news
    12. 12. Breaking news tips• Tweet unfolding story• Use advanced search (location & not)• Find & connect w/ eyewitnesses• Each has only part of the story• Use hashtags• Verify, verify, verify (& correct quickly)
    13. 13. Breaking news tips• Tweet photos, videos• Check tweets of news figures in story• Feed your tweets into site w/ ScribbleLive, CoverItLive, Liveblog Pro• Curate social media reporting, response• Retweet (possibly w/ questions)
    14. 14. Vetting & verifying• Track back RTs, etc. • Links, photos? to source • Take it old school• Look for clusters • Disclose, hedge,• Location enabled? repeat• Evaluate the network • Be brave only in• Evaluate the history correctionTips from Craig Silverman, Regret the Error
    15. 15. Twitter tips for small towns• Save Twitter search for town (& hashtag) mentions• Follow everyone in town who’s on Twitter• Set up & monitor lists of local users• Use high school athletes’ usernames• Use regular hashtags
    16. 16. Connecting w/ community• Use Advanced Twitter Search to find & check local tweeps• Search terms & location to find people tweeting about your town• Check followers of @jdprogress• See who tweeps are conversing with• Who follows agencies, people on beat?
    17. 17. Time management• Don’t drink the whole stream• Integrate Twitter into your day• Tweet a few times a day• Check “mentions”• Use lists, alerts & saved searches• Use mobile device• TweetDeck, HootSuite
    18. 18. Wide range of video• Heavily produced Emmy-quality video• Re-ask best question (quick edit)• Post raw video• Livestream (Ustream, Qik)• Live webcam• Video (or live embed) from source, agency
    19. 19. Wide range of video• Hangout (live on YouTube)• Surveillance video• Seek submissions from community• Vine, Tout• Google Voice + still photos• Search YouTube, Vimeo• Web newscast or sportscast
    20. 20. Storify tips• It’s easy to learn; jump in and try• Can use as main story (lots of writing, some social & web content)• Can be social sidebar (lots of social w/ some transitions, grouping)• List format works well• Great slideshow format
    21. 21. Storify tips• Notify people whose tweets you used• You can use links in text, don’t need to embed them all• Embed in blog or story on website• See how it embeds (might need to push down below intruding elements)
    22. 22. Do we want to be the monks or Gutenberg?