Tips for Reporters• Post links w/ comment or question, not headline• Monitor the people you cover• Crowdsource stories by asking for info• Quickly find witnesses, info with search• Live report from the scene of a news event• Show your work
Who you should follow• Your competitors (& bloggers too)• People in your field of interest/beat• Popular people in your local/topical Twittersphere• Those who reply to you• Those who re-tweet, share your links
Finding who to follow• By subject/location: Twellow.com, Wefollow.com• Muckrack.com (for finding journalists)• Look at others’ follows/followers• Spy on Twitter lists• Listorious.com
Profiles Pages• One place to manage • Completely separate everything presence from profile• Control your privacy • Completely public• Timeline design with • Timeline design with large image large image• Could mix personal/ • Detailed analytics to professional see who visits
Going Public On Facebook• Turn on Subscriptions: Anyone can read your public posts• Set up a vanity url at facebook.com/ username• Add your job history and a snappy bio to About section (and make it public)
Metrics That Matter• How many story ideas were inspired by what you read on social media?• How many sources did you find on social media?• How many times did people share or retweet your message?• How many sites/blogs linked to you?
Track Your Followers Over TimeTwittercounter.com