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Thinking like a 50s Ad Exec
and executing like a geek.
 
2012
Buying
Links	
  
Directories
Article
Marketing
 
Creating Good Quality articles WORKED
FCUK
SEO
by early 2014…
Most SEOs were knee deep
trying to resolve penalties
The blackhats were now charging for removing the links
that they sold you the year before
By now everyone was desperately jumping on
the content marketing bandwagon…
…must write 1 article so I can maybe get 1 LINK
2011 2012 2013 2014 2015
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X O X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
X X X X X X X X X X X X X X X
source: the awesome @DaveTrott
Raise the bar on quality + create
DIFFERENT type of content
MAKE GOOD SHIT
 
Create what is missing or
needed.
2015
….and beyond
 
Getting the
BIG links
….and the rest will follow
RESULTS
Any BIG links?
 
373
Linking Root Domains
 
	
  
2.4 MillionViews
623,691Views
Social
Total	
  182,733,	
  of	
  which:	
  
Facebook:	
  63,942	
  
Tweets:	
  6,851	
  
Google+:	
  2,191	
  
Stumbles:	
  104,080	
  
LinkedIn:	
  2,362	
  
Pinterest:	
  3,307	
  
	
  
It’s not bragging if it’s true
 
	
  
Collaborative Campaigns
 
	
  
	
  
Results
 
	
  
42linking root domains
!
Social shares:
22%increase in visibility in 9 months
 Listen – then give them what
they need
 
	
  
How?
Luke:	
  	
  
Luke: “I can’t believe it”
Yoda: “That is why you fail”
….you sissy Luke…
IQ?
Upbringing?
Education?
Luck?
What’s the biggest difference
between Elon Musk and
someone in a dead end job?
100 people theory
How you think
Put your index fingers together!
It’s not who you are that holds you back,
it’s who you think you are.
– David Brinkley
I’m outta here father
mockers!!
ThankYou!
Lisa@vervesearch.com
@LisaDMyers
@VerveSearch

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