The document discusses five essential tools and strategies for international SEO, emphasizing the importance of using a VPN for accessing global search engine insights and understanding SERPs. It identifies common technical SEO challenges such as crawlability issues and highlights the need for monitoring across various search engines like Baidu and Naver. It also suggests specific tools like Screaming Frog and Google Search Console to aid in keyword research and rank tracking.

2. 5 ESSENTIAL TOOLS FOR
INTERNATIONAL SEO
by Natalia Witczyk

3. I'M NATALIA
• International SEO
Consultant.
• Based in Barcelona.
• Agency background
(first UK, then Spain).
Natalia Witczyk 3

4. 5 SEO Tools
5 SEO
Problems
5 Examples
5 Search
Engines
Today:

5. PROBLEM 1:
UNDERSTANDING
THE SERP

6. In the ever-evolving
landscape of search
engine results pages…

13. REASON? MORE THAN JUST
PERSONALIZATION
Right to be
forgotten
Digital
Millennium
Copyright
Act
Government
requests
13

14. INVEST IN VPN
1. See results
from other
countries
2. Get
insights into
competitors
3. Understand
the SERPs
Using a VPN is the only reliable way to
access Google from other countries

15. Natalia Witczyk 15

16. Do I need to connect to
China via VPN to use
Baidu?

17. PROBLEM 2:
DETECTING
INTERNATIONAL
TECH SEO ISSUES

18. MY "FAVOURITE" TECH
INTERNATIONAL SEO ISSUES
1
Language selector not
crawlable
2 Redirects based on IP
3 Language versions
without unique URLs

19. OUR SITE WAS RECENTLY
LAUNCHED INTO 26 NEW
LANGUAGES, BUT THEY
ARE JUST NOT GETTING
INDEXED
New Prospect, last December
Natalia Witczyk 19

20. ISSUES WITH
INTERNATIONAL
CRAWLING?
SCREAMING
FROG!
Turns out all new
language versions
were orphan sites.Natalia Witczyk 20

21. Language selector not crawlable...

23. LANGUAGE SELECTOR + HREFLANG FIX =

24. PROBLEM 3:
KEYWORD
RESEARCH AND
CONTENT IDEAS

25. WE HAVE A VERY
KNOWLEDGEABLE IN
HOUSE WRITER, BUT
THEY HAVE NO IDEA
ABOUT SEO
Natalia Witczyk 25

28. PROBLEM 4:
TECHNICAL SEO
MONITORING,
INTERNATIONALLY

29. Every single market has a GSC
property and is treated as a client

30. Bing Webmasters: dead easy to set
up, useful mostly for tech SEO

31. Baidu Zhanzhang is hard to verify (need a
Chinese phone number) but necessary!

32. Naver is still present in S.
Korea. Getting verified on
its Webmasters is the
only way to be shown!

33. PROBLEM 5:
RANK TRACKING
BEYOND GOOGLE

34. RANK TRACKING
BEYOND STANDARD SEs
Bing, Yandex, Baidu +++

35. ESSENTIALS FOR INTERNATIONAL SEO
Use a
Good VPN
Audit with
Int Context
Strategise
for the
natives
Master the
Webmaster Tools
Track the
rankings

36. My favourite tools
● https://nordvpn.com/
● https://www.screamingfrog.co.uk/
● https://alsoasked.com/
● https://search.google.com/search-console
● https://www.bing.com/webmasters/home
● https://ziyuan.baidu.com/login/index
● https://searchadvisor.naver.com/console/board
● https://www.advancedwebranking.com/free-seo-tools/g
oogle-serp-features (bonus: SERP feature comparison)