Great Experiences Are Easy

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This was a workshop given to attendees of Real Estate Connect, a conference for realtors to learn about better ways they can use technology to support their business goals. It is an exploration of conversation as a metaphor for great experiences, and it covers the types of questions we ask and answer in conversation that must be apparent in any good web experience.

Published in: Business, Technology, Design
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Great Experiences Are Easy

  1. Good morning. photo: Franco Folini Kevin M. Hoffman
  2. In 1995... 70.5% U.S. households without computers
  3. In 1995... 70.5% U.S. households without computers more than 82% U.S. households without Internet access
  4. photo: Robert Isenberg
  5. Kevin M. Hoffman
  6. Great user experiences are if you ask the right questions. Kevin M. Hoffman
  7. What is USER EXPERIENCE? Kevin M. Hoffman
  8. What is USER EXPERIENCE? Kevin M. Hoffman
  9. YOU NEED APPLES
  10. LOCATION
  11. LOCATION CONTEXT
  12. LOCATION CONTEXT FLOW
  13. CONVERSATION.
  14. Great user experience is defining the CONVERSATION. Kevin M. Hoffman
  15. Great conversation is asking the RIGHT QUESTIONS. Kevin M. Hoffman
  16. 5 Kevin M. Hoffman QUESTIONS
  17. 1. Who are you? Kevin M. Hoffman
  18. 2. Kevin M. Hoffman
  19. 2. What can I do for you? Kevin M. Hoffman
  20. 3. Kevin M. Hoffman
  21. 3. How do I do that? Kevin M. Hoffman
  22. 10.0
  23. 10.0
  24. 4. Can I trust you? Kevin M. Hoffman
  25. Kevin M. Hoffman
  26. Kevin M. Hoffman
  27. useful number basecamp Kevin M. Hoffman
  28. Kevin M. Hoffman
  29. 5. Kevin M. Hoffman
  30. 5. Will we continue this relationship? Kevin M. Hoffman
  31. Every year...
  32. Every year... 2 million visitors to the museum.
  33. Every year... 2 million visitors to the museum. 25 million visitors to the website.
  34. Kevin M. Hoffman
  35. Does it clearly explain who we are? Kevin M. Hoffman
  36. Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Kevin M. Hoffman
  37. Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Is it as easy as it could be? Kevin M. Hoffman
  38. Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Is it as easy as it could be? Is it convincing, and/or compelling? Kevin M. Hoffman
  39. Does it clearly explain who we are? Do we provide the ability to do what the audience wants to do? Is it as easy as it could be? Is it convincing, and/or compelling? Does it matter to them? Kevin M. Hoffman
  40. Thank You! ..and have great conversations. Twitter: @kevinmhoffman Website: http://www.happycog.com Slides: http://www.slideshare.net/kevinmhoffman Kevin M. Hoffman
  41. Great Who are Letting Go of The Words we?
  42. Great Who are we? http://www.contentstrategy.com
  43. Great What ca Mental Models n I do?
  44. Great Usabilit http://www.sensible.com y
  45. Great Buildin g trust. http://www.getmentalnotes.com
  46. Great Why do es it ma Conscious Business tter?
  47. Great Why do es it ma http://www.37signals.com/rework tter?

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