29. Social Media matters because âŚ
⢠The Trust factor
⢠Impacts to Google Results
⢠Rapid Word of Mouth
⢠Different than Broadcast Marketing
⢠To cultivate the next generation of
donors, volunteers, stakeholders
32. Why ImportantâŚ
⢠The Trust factor
⢠Impacts to Google Results
⢠More visible to mainstream journalists
⢠Rapid Word of Mouth
⢠Different than Broadcast Marketing
⢠To cultivate the next generation of
donors, volunteers, stakeholders
41. Traditional
Offline/Online
Tools
Media
Direct Mail Awareness
Awareness
Web Site Interest
Awareness
Interest
Email Newsletter Consideration
Interest
Consideration
CMS Awareness
Donate
Consideration
Donate
CRS Interest
Donate
Internet Advertising Consideration
SEO Donate
Online Donations
42. EmailMarketing
Online Auctions
Virtual Gift Catalog
Online Merchandising
Fundraising Events
Direct Mail
Traditional Media
Membership & Online Renewal
Pay Per Click
Blogs
YouTube
Flickr
Facebook
Will It Blend?
43. Web 2.0/Bleeding Edge or
Basic Needs and
Traditional Approaches?
Itâs both/and not an either or!
63. Read and comment on blogs
Think before you write!
What did they say well?
What did they miss?
Answer questions
What are other people saying
How does it apply to you
Look forward
Look backward
Ask what if?
64. Get bloggers to
write about your
organization
http://www.flickr.com/photos/brettlider/
81. In order of amount of
time/investment/complexity
⢠Find blogs
⢠Read blogs
⢠Comment on blogs
⢠Get bloggers to write about your program
⢠Write personal blog about your practice
⢠Internal org blog behind the firewall
⢠Org public blog â group authors
⢠Blogs by patients or clients as support
service
82. Photos can tell your stories
Project 7: Tell Your Story In Pictures
83. Watercooler conversations
(mediated by photos)
1) I share my pics ->
-> with you --->
-->You share your pics ->
---> with him
Source: Slideshare by Rashmi Sinha
105. Whereâs our target
audience?
â˘What social networking site has my
audience?
â˘How do they use technologies?
â˘What are they talking about?
â˘Who are they?
â˘What do they want?
-Ask them (surveys)
-Field research
-Analyze demographics of site
148. Engagement = Interaction + Attention
â˘What do they click
on?
â˘How long do they
stay?
â˘How many people
comment on posts?
â˘What is the shape of
the conversation?
â˘What is your post to
comment ratio?
157. ⢠A project that wonât take much
time and relates to org goals.
⢠Write down your successes.
⢠Write down your challenges.
⢠Ask the people you want to
connect with whether they think
your outreach and listening is
valuable.
⢠Watch other nonprofits and copy
and remix for your next project.
⢠Rinse, repeat.
160. Donât Forget!
http://bethkanter.wikispaces.com
It takes 21 days to make a habit â what one project what first step will implement?
Write it on a business card, give it to me, and Iâll email you in 21 days!