How did people communicate before email? [audience response]What other communications technologies have changed the way we communicate in our work?
Social media is people, using technologies to connect, converse and engage each other. We meet using social media, we talk, we plan, we research, we protest, we rant, we work, we play. In the case of coalitions and nonprofits – its people using technology to make good things happen. Protest image source: http://www.flickr.com/photos/editor/4656148830/Other images: istockphoto
SoMe is more than marketing and public relations. Its about relationships.
Social media is increasingly rooted in our way of life.
IF social media is people using technology to engage with each other, then why might social media be important to coalitions?
Relationships are the most important thing we can focus on. When we have good relationships we can have increasingly meaningful conversations.
The Social Media Audit for Coalitions http://bit.ly/SoMeForum2012
7:06 Recruitment Video http://www.youtube.com/watch?v=sAdkOZdU5Bc:57 SA Could Use Your Blank http://www.youtube.com/watch?v=_kg5vgHStPI2:26 Circles and Social Meida http://www.youtube.com/user/CirclesofSA#p/u/21/ehJSGoWbxVA
Social Media 101: Fundamentals for Coalitions
Social Media 101 Fundamentals for Getting Started LaDonna Coy, MHR, CPS, CDLA CADCA Leadership Forum Washington, DC
LaDonna Coy MHR, CPS, CDLAClients/Partners• CARS The surest way to provoke• CSAP the imagination is to seek• CADCA Institute• Collaborative Conversations out environments you have• Kansas AAPS no experience with.• Kansas Prevention Network• Kansas Family Partnership• Eagle Ridge Institute• Free Spirit Publishing Primary Prevention• Learn Resource Network Capacity building• MIPH• ODMHSAS Social media• Omega Point International• Oregon Research Institute communications• Paxis, Inc• PIRE Virtual Learning, Training &• Safe & Caring Schools 2 Interactive webinars• Wisconsin Clearinghouse
What’s Changing?Expert to audiencePresentationReachCurriculum & trainingFocus on informationSearchService deliverySilos & GatekeepersCooperation > CollaborationContent managementControl
What’s Changing?Expert to audience Networked expertisePresentation InteractionReach EngageCurriculum & training Social & Informal learningFocus on information Focus on RelationshipsSearch SubscribeService delivery Community engagementSilos & Gatekeepers Open access/NetworkCooperation > Collaboration Collaboration > Collective actionContent management Community managementControl Influence
Social Media Action PlanWho? Posts what? When? Where? Results?Alicia Red Ribbon Week Insert date(s) Facebook [insert metrics]Kathy RRW History Insert date(s) Blog [insert metrics]Jake Community Event Insert date(s) YouTube [insert metrics] Establish a Social Media Communications Team
The Social Media Path Outline Your Process Refine Your Practice Track Your Metrics Develop Your Plan Listen Find Your People Find Your Place Clarify Your Purpose
Resources from Todayhttp://bit.ly/SoMeForum2012
PrevChat For more Information & Instructionshttp://www.prevchat.com/
Photo Citations• David Wilcox, Designing for a Civil Society describes network structures (creative commons)• Moth http://www.flickr.com/photos/28859335@N00/135824507• Protest image source: http://www.flickr.com/photos/editor/4656148830/• Garage http://www.flickr.com/photos/gregpc/452318338/in/faves-coyenator/• Polo http://www.flickr.com/photos/xadrian/581385733/in/faves-coyenator/• Dog http://farm1.static.flickr.com/73/180244645_b652a06295.jpg• Community Group http://farm4.static.flickr.com/3623/3626223553_6c617f767a.jpg• All other images paid via subscription from istockphoto.com or shutterstock.com
References & Resources• Netvibes at http://www.netvibes.com• Twitter at www.twitter.com• Google Alerts at http://alerts.google.com• TweetStats at www.tweetstats.com• A Coalition Social Media Communications Audit http://technologyinprevention.wikispaces.com/file/view/SoMeCommAuditCoy.doc• The Social Media Periodic Table, Jason Verhoosky on the CADCA SoMe Wiki listed below• Circles of San Antonio Coalition YouTube Channel http://www.youtube.com/user/CirclesofSA• DanversCARES http://danverscares.org/• CADCA Institute Social Media Primer http://www.cadca.org/somewiki• Coalition Social Media Guidelines Sample http://technologyinprevention.wikispaces.com/file/view/CCSoMeGuidelines.docx• Workshop Resources bundled here http://bit.ly/SoMeForum2012
This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriateattribution is given and your resulting product is made available under thissame license. The license prohibits using this presentation for commercialpurposes. A list of citations and links is included for your reference and use.Please cite all creative commons photos to the original source. Suggested Attribution:Source: LaDonna Coy, Learning Chi, Inc. for the CADCA Leadership Forum,February, 2012, Washington, DC.